From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
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Identifying important metrics
From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
Identifying important metrics
There are many data points you can review after sending a newsletter to your audience. Some include Open Rate, Click rate, Click through rate, Unsubscribe rate, And there are dozens more. Some will seem more relevant than others, but they are all connected and can help paint a more detailed picture of how your email program is performing. In this lesson, you'll learn how to read your email stats so you can make smarter and more informed decisions about your program. Let's go over some of the most useful data points that will help you understand your email performance. These metrics are linked to create a funnel of activity. Let's start with the largest part of the funnel. First is the total sent. This equals the total number of people you send to. Total delivered, on the other hand, is how many of those people actually received the email. Bad email addresses or full inboxes can prevent someone from getting your email. When a newsletter doesn't make it through, that's called a bounce…
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