From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
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External list growth tactics
From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
External list growth tactics
How can you grow your email marketing list outside of utilizing your own website? In this lesson, I want to share with you some of what I think are the most exciting and effective ways to grow your list with very engaged subscribers. First, where does your audience spend their time? It's likely that you can find this information from an existing resource in your company. You can also look to see what other marketing channels are being prioritized at the company. Social media, SEO and Page Search are all other examples of marketing channels. It's likely research has already been done and should have proven results you can review. For example, your audience may spend a large amount of time on social media researching and engaging with content that organically touches your industry like fashion, travel, food or beauty. Mentioning that your newsletters have exclusive information or sales that aren't released anywhere else is a proven tactic. Just make sure you stay true to the vibe of the…
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