From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
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Essential ecommerce newsletters
From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
Essential ecommerce newsletters
What do you think a high performing newsletter looks like? In this lesson, you'll explore different newsletter styles and examples so that you can be better informed while building your own emails. First up, promotional or sales emails. These are the most recognizable of email marketing newsletters because they are sent by brands most often. They display a promotion of a product and are a cornerstone of most email marketing programs. Here's a great example of a promotional newsletter that's giving away a free product with purchase. You could promote individual products or collections of products. You could offer up an incentive or choose to focus on a unique selling proposition of the product or your company with no sale. Ultimately, the message is focus on promoting your products with the intention of getting people to purchase. Next, engagement newsletters have become more popular over the past ten years or so. The main focus of these messages is to pique curiosity and interest in…
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