From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
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Building a calendar
From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
Building a calendar
Your email calendar is your most important tool and should be the backbone of your entire email program. It will tell you when to build your emails, what to send, and who the emails should be sent to. In short, you cannot have a successful email program without an email calendar. In this lesson, you will learn how to develop your own email calendar and from that, build out your own custom email sending plan. To develop your email calendar, you can use any project management tool you want Asana, Wrike, SmartSheets, Monday, or something else will work. However, to create equal footing in the course, I'm going to describe how to do this with a simple grid system that you would find in Excel or Google Sheets. You'll start by building out the days of the week on the top horizontally. Then along the vertical axis, you'll put the audience you want to send to. It's okay if you only have one un-segmented audience that you want to send to. Next, you'll build out each month of the year. You…
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