From the course: Business Analytics: Sales Data
Shift your mindset from data overload to sales insights
From the course: Business Analytics: Sales Data
Shift your mindset from data overload to sales insights
- [Benjamin] When it comes to sales and marketing, you know how much data is out there. CRM dashboards, e-commerce reports and spreadsheets, but collecting data isn't the same as understanding it. The real value comes from turning that information into insights you can act on. That's where I come in. I'm Benjamin Kepner, CEO, of Global Social Media Marketing, and I've spent 15 plus years in business analytics helping brands like OtterBox, Coca-Cola, and the NFL use data to drive millions in sales. In this course, I'll show you how to set up a strong sales analytics foundation, visualize your data clearly, and build automated dashboards and reports that drive decisions. By the end, you'll be able to translate raw sales and marketing metrics into clear insights that help you make informed data-driven decisions to help your business grow. Let's get started.
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