Interview with Daniel Demetri, product lead at Earnest, ex-PM at Google

Contents

• 1. Introduction to Product Management 1. Introduction to Product Management

  • What is a product manager?

    3m 17s
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    What is a product?

    2m 54s
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    Three different types of product manager roles

    4m 11s
  • How to think about the type of PM you want to be

    3m 35s
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    Product vs. Project management

    6m 41s
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    A day in the life

    4m 27s
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    Why product management is awesome

    1m 51s
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    Hooray for free stuff

    1m 54s
• 2. Introduction to Product Development 2. Introduction to Product Development

  • The four major phases of the product lifecycle

    3m 4s
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    Product lifecycle phases: Real-world examples

    4m 6s
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    Product development process

    3m 18s
  • Getting deeper into the product development process

    3m 53s
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    What is Lean Product Development?

    1m 55s
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    What is Agile?

    1m 37s
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    What is Scrum and how does it work?

    4m 17s
  • What is Kanban and how does it work?

    2m 46s
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    What is Waterfall development?

    1m 12s
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    Real-world examples of Waterfall and Agile

    4m 26s
• 3. Ideas and User Needs 3. Ideas and User Needs

  • Introduction to ideas and user needs

    1m 53s
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    Where ideas come from as a PM

    4m 31s
  • Getting to the real user needs

    7m 54s
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    Users vs. Customers

    1m 41s
• 4. Competitive and Market Analysis 4. Competitive and Market Analysis

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    Market research: Sizing the market

    4m 4s
  • Introduction to finding competitors

    3m 4s
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    Find competitors as a product manager

    12m 18s
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    Direct, indirect, and potential competitors and their impact

    7m 27s
  • The five criteria for understanding competitors

    6m 1s
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    The last three criteria for understanding competitors

    5m 35s
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    Monitor competitors

    11m 3s
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    What is a feature table?

    2m 3s
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    Put together a feature table

    6m 3s
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    Practice building a feature table

    8m 13s
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    What do we ultimately care about as a product manager?

    1m 33s
• 5. Customer Development 5. Customer Development

  • What is customer development?

    6m 9s
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    The four types of interviews

    10m 22s
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    Key differences in customer development

    2m 36s
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    Who you should talk to

    9m 56s
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    Find interviewees externally

    11m 37s
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    Find interviewees internally

    9m 19s
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    How to get them to talk

    9m 20s
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    Practice writing emails

    9m 15s
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    How to run a customer interview correctly

    8m 22s
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    Good questions, bad questions

    7m 6s
  • Build user personas off your interviews

    3m 28s
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    Real-world examples of user persona

    1m 40s
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    The product manager and the data diet

    4m 25s
• 6. Designing and Running Experiments 6. Designing and Running Experiments

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    What is an MVP?

    6m 37s
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    How do product managers think about MVPs?

    6m 46s
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    Seven steps to running an MVP experiment

    4m 11s
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    Identify your assumptions

    7m 17s
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    Follow along: Identify the assumption for Zirx

    6m 51s
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    Find the riskiest assumption of them all

    5m 52s
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    Make decisions: The risk/difficulty square

    5m 57s
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    What is a hypothesis?

    3m 41s
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    Put together a hypothesis

    7m 56s
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    Follow along: Identify Zirx's hypothesis

    4m 14s
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    What's a minimum criterion for success?

    8m 24s
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    Create a formula for your MCS

    8m 18s
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    Optional: Make the calculation for startups

    3m 18s
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    MVP techniques: Emails, shadows, 404, and coming soon

    8m 39s
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    More MVP techniques: Explainer, fake landing page, and pitch experiments

    7m 29s
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    Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz

    6m 33s
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    Email based MVPs

    3m 27s
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    Shadow buttons

    2m 31s
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    404 and coming soon MVPs

    3m 42s
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    Explainer videos

    5m 22s
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    Piecemeal MVPs

    4m 35s
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    Concierge service MVPs

    4m 20s
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    Optional: How do big companies think about MVP experiments?

    5m 4s
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    Evaluating results and learning from them

    4m 40s
• 7. Conceptualizing the Solution 7. Conceptualizing the Solution

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    Introduction to Wireframing

    5m 36s
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    Wireframe, Mockup, Prototype

    11m 2s
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    Jump into Sketching

    9m 1s
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    Sketching out a mobile app

    7m 30s
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    Using POP

    8m 56s
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    Intro to Balsamiq

    11m 7s
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    Building YouTube in Balsamiq

    8m 15s
• 8. Metrics for Product Managers: Defining Success and Measuring Results 8. Metrics for Product Managers: Defining Success and Measuring Results

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    Introduction to metrics

    7m 10s
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    Real-life examples of metrics

    7m 31s
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    Metrics of all kinds

    14m 46s
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    How to pick good metrics

    11m 36s
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    Using the HEART metrics framework: Part 1

    10m 4s
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    Using the HEART metrics framework: Part 2

    11m 24s
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    Using the AARRR (Pirate) metrics framework

    5m 58s
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    Tracking your metrics in practice

    4m 54s
• 9. Building the Product: Project Management for PMs 9. Building the Product: Project Management for PMs

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    Introduction to epics

    5m 11s
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    Let's get into epic specs

    4m 49s
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    User stories and acceptance criteria

    4m 33s
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    Real-life examples of epics, specs, user stories, and the backlog

    12m 7s
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    Estimations and velocity

    9m 20s
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    Roadmapping

    5m 18s
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    Prioritization

    7m 20s
• 10. Working with People and Stakeholders 10. Working with People and Stakeholders

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    General communication skills

    2m 18s
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    Working with engineers

    4m
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    Working with designers

    3m 20s
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    Working with executives and others

    3m 21s
• 11. What You Should Do to Prepare Yourself for the Job 11. What You Should Do to Prepare Yourself for the Job

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    Get relevant experience

    4m 30s
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    Build a portfolio with a side project

    2m 35s
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    Brand yourself

    2m 43s
• 12. How to Look for a Job in Product Management 12. How to Look for a Job in Product Management

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    Where to look and what to look for

    3m 33s
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    Inside advice on your PM job hunt

    2m 5s
• 13. How to Get the Job in Product Management 13. How to Get the Job in Product Management

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    Resumes

    3m 46s
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    Interview for product management

    3m 38s
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    How to answer interview questions the right way

    4m 31s
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    Insider tips for getting the job

    7m 54s
• 14. After You've Got the Job 14. After You've Got the Job

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    The first things to do

    5m 45s
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    Summary of the course

    2m 6s
• 15. Extended Interviews with Current Product Managers 15. Extended Interviews with Current Product Managers

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    Interview with Daniel Demetri, product lead at Earnest, ex-PM at Google

    27m 31s
  • (Locked)
    Interview with David Lifson, VP of product at Homepolish

    19m 21s