From the course: Becoming a Product Manager: A Complete Guide
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404 and coming soon MVPs
From the course: Becoming a Product Manager: A Complete Guide
404 and coming soon MVPs
- Hey guys, welcome back to the course. Let's talk about the best practices of using the 404 page and the Coming Soon Page, type MVP to test out your new feature product idea. Chances are you've seen these before but you probably don't remember them, why? Well, because it generally just feels like nothing out of the ordinary. As for the 404 MVPs, these are some of the hardest MVPs to spot because how do you even know if it was a test or not? It could just be that the page was broken and Coming Soon pages are nowadays everywhere. Half of which never materialize into anything at all. Now, how do we choose between running a 404 or a coming soon page? Well, just ask yourself this question, If I'm the user, would I rather think the page is broken or that the page was misleading, which of these two options is least evil for you? Whatever you say, that's probably the way you should go. The companies think they can get away with…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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