From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
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Identifying marketing channels
From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Identifying marketing channels
Knowing which platforms are best is crucial for reaching your target audience. You need to determine which marketing channel best serves your audience. So what is a marketing channel? A marketing channel is described as the set of people, organizations and activities that work together to transfer goods from one point of origin to the point of consumption. Let's say you were invited to an after work event to network. The marketing channel here would be an in-person event. Another example would be your dad going online to Nike.com to look for new golfing sneakers. This would be an example of a marketing channel in digital advertising. Marketing channels as a whole can be really robust. But the six most effective marketing channels for B2C businesses include pay per click, website, outdoor advertising, Facebook, Twitter, and Instagram. This is critical to know when reaching your target audience because you don't want to waste your marketing dollars advertising in areas that are not…
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