From the course: AI and Digital Marketing Trends

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Ad creation with generative AI

Ad creation with generative AI

From the course: AI and Digital Marketing Trends

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Ad creation with generative AI

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- [Instructor] One of social media's superpowers is the way it tailors ads to your customers' interests and needs. Of course, that's one of its biggest challenges, too, because reaching a wide audience requires a lot of creative variations to get the right ad to the right person at the right time. Generative AI can help. Let's start with Google's Performance Max, or PMax. Now, when you share your website URL, it scans your assets and then selects and assembles them into customized ads. Once your ads are delivered, Google uses performance data to make adjustments in real time. Now, you can also input your colors and fonts so they're included in the AI images you generate, and you can use AI to edit your images, suggest new ad contexts or backgrounds, or create or tweak your ad copy. Meta's Advantage+ lets you create, test, and optimize shopping campaigns for Facebook, Instagram, and Messenger. Like Google, you…

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