From the course: Advanced MySQL Data Analysis

Introducing the course project - MySQL Tutorial

From the course: Advanced MySQL Data Analysis

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Introducing the course project

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- [Instructor] Hi, everybody. It's time to introduce the course project, which I am really excited about. So this course is totally project-based. By doing a lot of hands-on exercises, you're going to really solidify the knowledge and you're going to get a chance to practice your skills in what is a simulated real world situation. So in preparation for making this course, we have built what I think is the world's best-ever teaching database that is custom designed for this project with some incredibly rich data there. Let's talk about the specific details of the course project. Here's the situation. You've just been hired as an eCommerce Database Analyst for the Maven Fuzzy Factory. They're an online retailer, which has just launched their first product. As a member of the startup team, you're going to work with the CEO, the Marketing Director and the Website Manager to help them understand and steer their business. You're going to analyze and optimize marketing channels. You're going to measure and test website conversion performance. And you'll use data to understand the impact when the company launches a new product. The thing I really love about this course and this project is you're going to have the opportunity to go through the life of this business as if you were really a part of it. So you'll see the very beginning, you'll analyze some things, you'll make recommendations to steer the business, and then you'll see what happens and how the business evolves based on those analyses that you do. You'll see all the incredibly valuable places that an analyst can help shape a business, and hopefully these examples will show you how you can take those skills and apply them throughout your career. You'll use SQL to access and explore the Maven Fuzzy Factory database. You'll become the data expert for the company and the go-to person for every mission critical analysis. And you'll optimize the business's marketing channels, website ,and product portfolio in order to help the business grow as quickly as possible. I can't stress enough how excited I am about this project. I hope that you guys really love it and that it really helps you solidify these concepts.

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