From the course: Adobe Firefly's AI-Driven Business Solutions: A Conversation with Bart Van de Wiele

How do Object Composites change the way marketers work? - Firefly Tutorial

From the course: Adobe Firefly's AI-Driven Business Solutions: A Conversation with Bart Van de Wiele

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How do Object Composites change the way marketers work?

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- You are at the heart of this, and you know, I'm really curious what some innovative ways you've seen businesses use object compositions to create compelling marketing materials. What's inspiring, what is hot right now in terms of how people are using this? - Well, if I answer the question like, what is hot right now, I think for marketers it is working autonomously. I think that's really important. Having a way to personalize content quickly so they can go to market quickly. I think that's probably the main takeaway. So the things, if you look at the job description of a marketer these days, they're in marketing, but they also need to know a bit of Photoshop and maybe a bit of Adobe Express, because they're also updating the Facebook page and everything else. And so very often these requests for more content, these just come, you know, into the graphic design department. So, and very often the graphic designer kind of becomes like this bottleneck for more content. So if you have something like these object compositions, then you do have a way to basically give them that autonomous way of working where they can just make their own decisions. They can ideate, they can come into a meeting and say, "Hey, I just made these 10 proposals as part of a mood board. Let's talk about this." And then when somebody says, "Yes," it's just a matter of exporting that file, or if they want, they can recreate it in Photoshop, or even expand the canvas in Photoshop. They can use that as the basis to get started. So it really helps them to go from this idea to a live campaign or a live social media post really, really quickly. I think that's the main takeaway and that's the main thing that a lot of companies are actually looking for these days, because it's just so difficult to stay competitive and to stay relevant with more and more products and more channels.

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