From the course: 20 Rules for Visual Communication

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Rule 16: Good visual strategist practices

Rule 16: Good visual strategist practices

From the course: 20 Rules for Visual Communication

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Rule 16: Good visual strategist practices

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- Take a moment and look at this font. Does it make you uneasy? Does it raise any concerns? If you're wondering why this font carries a heavy weight, pun intended, it might be because of its historical associations. You see this font is called Fractur. While its roots can be traced back to the 16th century, today it's most commonly known for its association with the German Nazi party throughout the late 1930s. Because of this negative association, when people see the font today, they often find themselves uncomfortable and uneasy. Though they find it hard to pinpoint why. Now take a moment to look at this font. Do you feel like you're about to enter a spa, or maybe this font makes you feel annoyed? Papyrus, the font in front of you has been used to represent Eastern medical treatments like massages, acupuncture, naturotherapy and more for a Western audience. The creator of the font, a graphic designer by the name of…

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