Regional Sales Manager

SUMMARY

We are seeking an experienced and results-driven Packaging Regional Sales Manager to lead our Outside Sales team in the Dallas / Fort Worth, Texas area. This role is responsible for driving revenue and margin growth across a defined territory by building a high-performance sales culture, developing top sales talent, and executing strategic growth plans.

RESPONSIBILITIES

• Lead, mentor, and manage a team of Outside Sales Executives to achieve monthly, quarterly, and annual sales and margin objectives.
• Foster a culture of accountability, trust, and performance across the sales team.
• Recruit, train, and develop top-tier sales talent with a focus on continuous improvement and growth.
• Work directly with sales reps, engineering, and packaging equipment and materials vendors to drive machine and material sales.
• Use CRM tools (e.g., Salesforce) to drive sales performance, monitor pipeline activity, and ensure execution of individual and team sales plans.
• Coordinate purchasing and sales efforts across the region in alignment with company best practices.
• Conduct comprehensive onboarding and ongoing training for new and existing sales team members.
• Maintain and grow relationships with top regional accounts (Top 10).
• Provide regular coaching, feedback, and quarterly performance reviews for all direct reports.
• Lead and/or participate in regular sales meetings to drive alignment and share best practices.
• Prepare and manage annual budgets and regional sales forecasts.
• Collaborate with internal departments (purchasing, operations, marketing) to ensure alignment with territory objectives.
• Stay up to date on regional customer needs, market trends, and competitor activity.
• Build and maintain strong relationships with vendor partners and introduce new products aligned with strategic opportunities.
• Present and negotiate pricing programs to customers in the assigned territory.
• Ensure compliance with all company policies and procedures, serving as a role model for integrity and professionalism.

REQUIREMENTS

• Minimum 3+ years of sales management experience, preferably in packaging or industrial distribution.
• Bachelor’s degree (B.B.A. or B.S.) preferred, or equivalent relevant experience.
• Solid understanding of packaging materials and equipment is required. Familiarity with key equipment and material vendors is preferred.
• Proven track record in strategic sales planning and execution.
• Must have strong leadership skills, deep industry knowledge of packaging equipment, and a proven ability to manage both people and processes in a dynamic, customer-focused environment.