An Account Page allows users to get a deep understanding of an account by leveraging real-time trends and insights, all in one place. The Account Page can help you prioritize your leads/contacts and identify whether an account is at risk, healthy, or presents opportunity. In addition to viewing detailed information, you can also stay informed about your high priority accounts by choosing the star option on the accounts.
To view an Account Page, type the company name in the
In this section, you can view an organized list of account information with recent account alerts to the right of the page. You can also access account outreach activity, leverage your network connections, and add notes.
Another update you'll see in the upper-left corner of this section is Common Searches. You can optimize this feature to focus in on your most common/effective Search links, and easily add quick search links for your personas.
Relationship Explorer, available as a section on the Account page, provides prospect suggestions at an account, leveraging insights from the network, interactions, trends, and more of LinkedIn’s professional network to provide sellers with optimal paths to connect with their target Personas at their target accounts. In this tab, Sales Navigator surfaces up to eight of the most relevant leads at an account based on the chosen target Persona.
From this section you can:
Learn more
How to access: Click the
Relationship Maps offer a centralized and consolidated place to store, update and share account information with your colleagues. Relationship Maps replace the Account map feature in Sales Navigator.
How to access: Quickly run a search and choose your preferred account from your search result or access an account page from our alert signals feed on our homepage.
Buyer Intent determines an account’s aggregate interest in your company products and services. With Account Buyer Intent insights, you can engage with your buyers effectively. This feature provides you with the following information:
Unique LinkedIn proprietary data to determine interest
Real-time and accurate information, updated periodically
Comprehensive view on how intent is determined at account
From here, you can review the following information:
Buyer Intent Score Meter: A meter which determines if an account has low to high buyer intent.
Key Buyer Intent Factors: Key factors our model utilizes to determine the intent score for an account.
Top buyer intent alerts: Alerts on activities performed by the account.
Buyer activities: A list of activities taken in the last 30 days by a contact or a group of contacts at the account that express buyer intent. You can also view the list of activities performed in the Activity Breakdown section.
The Buyer activities section also provides you with two filters - Decision makers and 7 days, that you can use to filter the list of contacts or group of contacts. If you select only the Decision makers filter, you'll see decision maker activities over the last 30 days. If you select only the 7 days filter, you'll see all Buyer intent related activities that have occurred within the last 7 days. If you select both these filters, then you'll see all decision makers that have performed Buyer intent related activities in the last 7 days.
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How to access: Click the
This feature helps you identify growth opportunities and account risks by providing insights like:
How to access: You can leverage the People also viewed section below Growth Insights, and click Save to save an account.
The People also viewed section shows you additional growth metrics about companies, similar to the growth metrics in LinkedIn.com.
How to access: Click the
In this section, you can view alerts and account information all in one place. You can click suggested action buttons for next steps and filter your account alerts by Account growth, New decision makers, or Account News