How Sales Navigator SSI is Calculated

Last updated: 6 years ago

LinkedIn's SSI is a measure that ranks a company or individual's utilization of LinkedIn as a selling tool.

SSI Overview: What data is used to calculate my SSI score?

A variety of data associated with your LinkedIn account is used to calculate your SSI score. This data includes the following:

  • Data about your professional brand

    • The completeness of your LinkedIn profile, including the endorsements you've received
    • Articles you've published and the number of followers resulting from your articles

  • Data about your relationships

    • Connections
    • The acceptance rate of your connection requests

  • Data about your engagement on LinkedIn

    • Shares, likes, comments, and reshares
    • Messages sent and the response rate
    • Groups joined and your engagement within Groups

  • Data about your use of LinkedIn to find prospects

    • People searches
    • Profile views
    • Days active

As a Sales Navigator user, the data associated with your use of Sales Navigator will also be used in your SSI score, including the following:

  • People searches in Sales Navigator

  • Lead Builder and advanced people searches in Sales Navigator

  • Profile Views in Sales Navigator

  • Leads Saved in Sales Navigator

  • Accounts Saved in Sales Navigator

Here's a tip

At times, we may prompt you take to actions on LinkedIn and Sales Navigator to improve your SSI score.

Who can see my SSI score?

As a Sales Navigator customer, your team on Sales Navigator and your admin can see your SSI score and a leaderboard of individuals on your team. Admins may also be provided insights into how members of your team (including yourself) can increase their SSI scores.