Third Party Integrations
Sponsored Content Partners use LinkedIn's API to integrate Sponsored Content campaign management functionality into their own ad management platforms. Partner platforms can provide advertisers with additional tools and features to help them manage…
Third Party Integrations
Depending on how you've set up your ad set and campaign and are tracking your results, there are a variety of reasons why your metrics may not match. Below are the main reasons why you could be seeing a difference between clicks shown in LinkedIn…
Third Party Integrations
Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking partners. Add tracking tags to each of your ads to start tracking your ad performance. We currently support the following third-party…
Third Party Integrations and Lead Gen Forms
If you edit your Lead Gen forms while in draft status, you must make changes to account, form, and field settings in your marketing automation or CRM platform to ensure new test leads sync successfully. Each CRM requires different actions to re-sync…
Third Party Integrations
Campaign Manager uses a server-to-server integration with DCM (DoubleClick) to achieve greater accuracy. Instead of firing a pixel to track clicks or impressions, LinkedIn extracts account information from DCM Clicks tags and pushes data directly…
Third Party Integrations
Third-party tracking allows you to measure advertising performance by adding your tag to your LinkedIn Ads. We currently support Google Marketing Platform (formerly Google DoubleClick), DoubleVerify, and Integral Ad Science (IAS) as third-party…
Third Party Integrations and Matched Audiences
Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining an ad set's audience. When you integrate an audience from a marketing…
Third Party Integrations and Lead Gen Forms
If you use a specific marketing automation or CRM platform to manage your leads, you might be able to integrate your Lead Gen Forms with your marketing automation or CRM provider. This integration allows you to automatically leverage the platforms…
Third Party Integrations and Events organized by Pages
Integrate with one of our marketing partners for lead generation to help manage the registrants from your LinkedIn Event. We currently support marketing integrations for the Events Registration Form with Zapier. Zapier is a tool that connects…
Matched Audiences and Third Party Integrations
Data Integrations allow advertisers to create audience segments on LinkedIn with contact information sent from contact management platforms such as Marketo, Eloqua, LiveRamp, and Acxiom. In Q1 2018, LinkedIn is migrating our existing data…
LinkedIn Insight Tag, Third Party Integrations, and Conversion Tracking
Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features…