Get started with setting up your ad account in Campaign Manager

To get started with creating ads on LinkedIn, you must first create an ad account in Campaign Manager. Your ad account allows you to:

Control who has permission to create ads or view campaign performance
Determine how you’ll pay for your ads
Share audiences or assets across campaigns and ad sets
Set brand safety settings for all your ad campaigns

Depending on your organization’s size and advertising goals, you might use some features but not others. Review the following sections to learn more about setting up your ad account in Campaign Manager.

Get started basics

To get started with setting up your ad account:

Create your ad account.
- For access to all features in Campaign Manager, be sure to associate your LinkedIn Page with your ad account. If you don’t add a Page during account creation, you can add one later.
- Be sure to select the correct currency. It can’t be changed once your ad account has been created.
Add more users to your ad account.
- Add your colleagues and partners to help manage your ads. You can add people with different user roles to control the type of access they have to the account.
- We recommend assigning more than one account manager to your account.
Set up your payment method.
- If you’re a new advertiser to LinkedIn, you’ll typically use a credit card as your first payment method.
- A payment method must be added before ads can run in the account.
Set up the LinkedIn Insight Tag.
- With the Insight Tag installed on your website, you can enable features like in-depth campaign reporting and website targeting.
- Learn more about the LinkedIn Insight Tag.

Advanced ad account setup

For more advanced needs, you can use features such as Matched Audiences, LinkedIn Conversion Tracking, Brand Safety Hub, and more. If you choose not to use all features right away, you can always start using them when your marketing needs change.

Topic	Description	Features	Resources
Target audience	Create custom audiences based on retargeting or by uploading company or contact lists.	Matched Audiences, predictive audiences, saved audiences, audience insights	Audiences page in Campaign Manager Get started with LinkedIn Matched Audiences LinkedIn predictive audiences
Ad placement	Monitor and control your brand safety and sustainability levers on LinkedIn and across our network of publishers.	Brand Safety Hub, block and allow lists, publisher delivery reports	Brand Safety Hub in Campaign Manager LinkedIn Audience Network
Performance measurement	Enhance your reporting with advanced measurement options.	Conversion tracking, Revenue Attribution Report, URL tracking parameters	Get started with LinkedIn Conversion Tracking Revenue Attribution Report in Business Manager URL tracking parameters in Campaign Manager
Campaign planning	Help determine potential ROI on LinkedIn before creating individual campaigns.	Media Planner	Media Planner
Management of multiple accounts	Share access to ad accounts and shared assets at scale. Manage monthly invoicing for ad accounts.	Account permission management, monthly invoicing, Revenue Attribution Report	About Business Manager Get started with monthly invoicing for LinkedIn Ads Revenue Attribution Report in Business Manager

Explore the Marketing Solutions Help Center to get the most out of your advertising products with answers to common questions and support to guide you.