With LinkedIn Conversion Tracking, you can share your important customer actions with LinkedIn to better understand how your ads helped drive conversions. When you set up your conversion rule in Campaign Manager, you’ll select the conversion type that best describes the action your website or app visitors will complete from the Select the customer activity this conversion will track dropdown menu.
Learn how to set up Conversion Tracking for Conversions API, Insight Tag, and CSV file uploads:
Important to know
We have reduced the types of conversion events you can choose from when setting up your conversion to help simplify your conversion creation process. Please note, existing conversions won’t be impacted by this change, which means they will keep their original conversion event type.
Conversion tracking event types and definitions
Use the following table for descriptions of each event type.
| Conversion event type | Event type code | Action taken |
|---|---|---|
| Top of funnel events | ||
| Key page view | key_page_view | Views an important page or screen, or a section of the page or screen (web view). |
| Video view | video_view | Plays a video. |
| Register event | register_event | Registers for an event. |
| Middle of funnel events | ||
| Sign up | sign_up | Completes a sign up-type process, such as signing up for a product, subscribing to a service, completing a registration process, or starting a trial subscription. |
| Download | download | Accesses and takes an action on an entity, such as downloading a file or installing an app or plugin. |
| Lead | lead | Completes a lead generation step, like filling out a form or submitting information as a talent lead. |
| Book appointment | book_appointment | Reserves or schedules an appointment or service. |
| Contact | contact | Attempts to contact, like by filling out a form or making a phone call, or performing a phone call-specific event or submission. |
| Bottom of funnel events | ||
| Qualified Lead | qualified_lead | Identified lead as a qualified lead. Also includes marketing and sales qualified leads. |
| Submit application | submit_application | Submits a form with the intent to apply or request a price or offer, such as submitting a job application, a program application, or requesting a quote. |
| Add to cart | add_to_cart | Adds an item to their shopping cart or begins the checkout process. |
| Purchase | purchase | Makes a purchase. |
| Other | ||
| Other | other | Takes an action not covered by other event types. This can include actions like clicking or viewing an ad on your page, adding an item to a wish list on your site, sharing content, or donating to a specific cause. Select Other if your conversion doesn’t fit any of the provided types. |
Event type deduplication considerations
Consider the following when setting up your conversion events in Campaign Manager:
- The Purchase and Add to Cart conversion types might trigger multiple conversion events from one member. If one member converts multiple times within the conversion window, we’ll count each of the conversion events.
- Insight Tag and Conversions API and CSV conversions are not deduplicated for attribution. To avoid duplication, set up unique conversion events for Insight Tag and Conversions API and CSV conversions.
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