Ads on LinkedIn are required to meet standards of editorial quality and follow our Professional Community Policies.
Guidelines for ad creative content
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Ad content must comply with our LinkedIn Advertising Policies and LinkedIn User Agreement.
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Use standard text, spelling, and grammar.
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Avoid excessive capitalization (other than valid acronyms, product names, or company names), emojis, or contact information.
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Exclude pop-ups, pop-unders, animated gifs, or unrelated hashtags.
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Use an appropriate title, language, and imagery.
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Do not use “LinkedIn'' in the ad content or imply affiliation with or endorsement by LinkedIn (the corporation, brand, or site).
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Your ad may use the phrase “find me on LinkedIn” in accordance with our Trademark Guidelines.
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Test ads will not be approved.
In addition, ad content should:
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Include truthful claims.
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Provide accurate pricing, offers, and discounts matching the landing page.
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Ad creative and landing page language should match the audience language selected in ad set audience settings.
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Use supported languages for LinkedIn Ads sets.
Guidelines for ad landing pages
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Include working links (URLs) and a functioning back button.
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Include a consistent display and landing page URLs.
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Provide clear billing practices that are fair, legal, and easily findable.
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Include a privacy policy, as applicable.
Ad creatives are automatically submitted for review when an ad set is launched or when an ad creative is edited while an ad set is running.
As a best practice, we recommend creating your ad set at least 48 hours in advance, in case you need to edit your ad following review.
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