Posts available to boost from a LinkedIn Page | Marketing Solutions Help

Posts available to boost from a LinkedIn Page

Last updated: 1 week ago

You can boost your LinkedIn Page posts to extend their reach through an advertising campaign. Only certain types of posts can be boosted.

You can boost posts with these ad formats:

Single image ad
Video ad
- Refer to our video ad specifications for details on video requirements.
Event ad
- The author of the event post must be one of the event organizers.
- LinkedIn Live events can be boosted before, during, and after the event.
Document ad
Article and newsletter ad
- The author of the LinkedIn article or newsletter article must be the Company Page.
- The LinkedIn article can be a standalone article or part of a newsletter series.

Important to know

You can’t boost posts that include polls or job ads.

When you create a Sponsored Content ad set in Campaign Manager, you can browse from your existing content to select your Page posts as ads.

Related tasks

Learn more

Campaign Manager is LinkedIn’s self-service advertising platform. It allows you to create, manage, and measure ad campaigns that reach professionals across LinkedIn’s network. To launch ads, you’ll work within a structured hierarchy made up of four key entities:
Ad account
Campaign
Ad set
Ad
Understanding how these entities relate to each other is essential for building effective campaigns and managing your advertising strategy.
Read more
When you create a Sponsored Content ad set in Campaign Manager, you can use the Browse existing content option to select ads for the ad set. Depending on the ad format selected, you can browse previously created Direct Sponsored Content, company Page, or employee posts.
Direct Sponsored Content ads are created in Campaign Manager. They don’t appear as an organic post on your LinkedIn Page. They do appear as ads and within LinkedIn’s Ad Library.
Organic company Page posts are content posted by super and content admins to your Page’s feed. They’re also visible to all LinkedIn members from the Posts feed of your LinkedIn Page.
Organic employee posts are content posted by verified members who are active employees of a company.
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