Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts who viewed all or part of your video ads.
To create a video audience:
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Go to your ad account in Campaign Manager.
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Click Plan on the left menu, then click Audiences.
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Click the Create audience
button, then select Matched Audience. -
Select Video, then click Next.
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Name your audience.
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Select how the audience engaged with your video ad by choosing between people who viewed at least 25%, 50%, 75% or 97% of your ad.
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Choose the time range of when your audience engaged with your video ad. You’ll be able to select from 30, 60, 90, 180, or 365 days in the past.
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Select the checkbox next to the ad sets you’d like to retarget.
- The number of video views will not correspond directly to matched LinkedIn member accounts.
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Click Create.
Your audience will need to match at least 300 member accounts to be used in your ad set targeting.
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