Campaign Manager offers reporting to help you identify metrics and track activity on ad sets.
To view and filter metrics for campaigns, ad sets, and ads:
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Go to your ad account in Campaign Manager.
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Click Advertise on the left menu.
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Select the Campaigns, Ad sets, or Ads tab at the top.
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Filter the campaigns, ad sets, or ads viewed by using the search bar or the Filters dropdown menu. You can also select specific campaigns, ad sets, or ads to bring them to the top of the view by clicking the checkmark boxes to the left of the name column.
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Select the type of metrics you’d like to view by clicking the dropdowns next to Columns and Breakdown.
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Sort the data viewed by clicking on a column name. For example, you can sort your ad sets by increasing or decreasing amount of impressions by clicking the Net or Gross Impressions headings.
The Performance Chart allows you to select one or several campaigns, ad sets, or ads to view a graph of specific metrics and visually analyze ad sets. If you select multiple campaigns, ad sets, or ads, the data viewed will be aggregated by default. You can turn off the aggregated view to compare data for up to eight campaigns, ad sets, or ads.
You can also view the Performance Chart of a single ad account.
To view and filter the Performance Chart:
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Go to your ad account in Campaign Manager.
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Click Advertise on the left menu.
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Select the Campaigns, Ad sets, or Ads tab at the top.
- To view the Performance Chart at the ad account level, click the account name in the upper-left corner of the page and click View all accounts at the bottom of the left menu.
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Use the checkboxes to the left of names to select a specific account, campaign, ad set or ad.
- You can select multiple campaigns, ad sets, or ads to include in the Performance Chart.
- If no campaigns, ad sets, or ads are selected, the Performance Chart will include metrics for all campaigns, ad sets, or ads displayed.
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Click Performance Chart at the top of the page.
- You can also move your cursor over each ad set name and select Chart.
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Change the metric viewed by using the Professional Demographics tab and the Display dropdown menu.
- Adjust the Time range viewed using the dropdown menu to the right of the Breakdown dropdown menu.
If you’ve selected up to eight campaigns, ad sets, or ads, you can toggle Aggregated Off to view the difference in trends.
Important to know
As of July 2024, impressions, clicks, and related metrics (such as CPM and CPC) from Sponsored Messaging are no longer reported, and we made improvements to our impression and click measurement methodology for in-feed video in August 2024. As a result, Sponsored Messaging and video metrics shown in the performance chart are impacted. Historical data from Sponsored Messaging ad sets before July 2024 and video ad sets before August 2024 aren’t affected. For more information, please contact our support team or your LinkedIn Marketing Solutions representative.
Here's a tip
The performance dashboard has some metrics that aren't available in the performance chart, so we recommend you review data in the dashboard as well.
Learn more