Saved Audiences is a feature that allows you to build and save a custom audience using attributes like job title or industry. You can also create a Saved Audience by using an existing Matched Audience and modifying it with member attributes.
Your Saved Audience is available to use across multiple ad sets. You can save your audiences as you create your Classic ad set, or from the Audiences page of Campaign Manager.
To save a Saved Audience when creating a Classic ad set:
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Go to your ad account in Campaign Manager.
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Click Advertise on the left menu.
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Click the campaign you'd like to create your ad set for.
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In the Ad set tab, click the Create
button, then Ad set. -
Confirm you’ve selected the correct campaign, then click Next.
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Select an objective.
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In the Audience section, fill in the targeting information.
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Click Save audience at the bottom of the section.
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Give a name and description (optional) for your new Saved Audience.
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Click Save.
Related tasks
Learn more about Audiences page