LinkedIn Premium gives you access to powerful tools designed to support your professional goals, whether you're here to grow your network, land your next job, or build your business. Not sure where to start? Here’s a guide to the top features based on what you want to achieve and how they can help.
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For general use: Build visibility, learn, and stay ahead
If you're exploring Premium or using it to stay active and visible on LinkedIn, these features help you get noticed, grow your knowledge, and connect more meaningfully. Perfect for professionals who want to make the most of their time on LinkedIn without a specific short-term goal.
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Who viewed your profile
See who’s visiting your profile to understand your audience, follow up, or optimize your presence.
Learn more about the feature: Who’s viewed your profile basic and Premium features
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InMail messages
Send direct messages to people you’re not connected with. Ideal for introductions, professional advice, or outreach.
Learn more about the feature: InMail Messages
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Open profile
Let other LinkedIn members contact you for free even outside your network. Great for making new connections or receiving opportunities.
Learn more about the feature: Open Profile and messages
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LinkedIn Learning
Access thousands of expert-led video courses on topics like leadership, marketing, tech, and more so you can keep learning at your own pace.
Explore this feature: LinkedIn Learning
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AI-powered writing tools
Write better and faster with AI assistance for your messages, summaries, or posts.
Learn more about the feature: Send a personalised message using AI Writing Assistant when inviting someone to connect
For career growth: Find the right job and stand out
If you're looking for your next role or planning your career steps, Premium Career makes your job search smarter by giving you access to tools that help you discover the right opportunities and improve your chances of getting noticed.
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Top applicant feature
See jobs where you're a strong match based on your profile and apply with confidence.
Learn more about the feature: Use the Top Applicant feature to apply for jobs
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Top choice jobs
Let recruiters know a role is your top choice and boost your visibility for those opportunities.
Learn more about the feature: Top Choice job on LinkedIn
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Job and applicant insights
Understand how you compare to other applicants so you can better target your applications and improve your chances.
Learn more about the feature: Career insights to advance your career
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Advanced search filters
Narrow your job search with premium filters to find roles that align closely with your skills and preferences.
Learn more about the feature: Filter and sort job search results
For business development: Grow your brand and network
If you're an entrepreneur, business owner, or consultant, Premium Business helps you get discovered, generate leads, and grow your business with more insight and visibility.
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Unlimited search
Search LinkedIn freely beyond your immediate network, to find new clients, partners, or hires.
Explore this feature: Unlimited search
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InMail messages
Reach decision-makers and prospects directly, even if you're not connected. Perfect for outreach or follow-ups.
Learn more about the feature: InMail Messages
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Company insights
Get deeper data on hiring trends, company growth, and employee movement useful for research and strategy.
Explore this feature: Search for a company page to further explore
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LinkedIn Premium company page
Enhance your company’s profile with Premium insights and analytics to grow visibility and credibility.
Explore this feature: LinkedIn Premium Company Page
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Service pages
Highlight your services in a dedicated section of your profile, great for freelancers and consultants looking to attract clients.
Learn more about the feature: Get started as a service provider on LinkedIn
Managing Your Premium Subscription
Your LinkedIn Premium plan is flexible. You can manage your subscription settings, switch plans, or cancel at any time with just a few clicks.
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Visit your My Premium page regularly to see feature tips and usage stats.
Get ahead with LinkedIn Premium
Whether you want to land a job, grow your business, or sharpen your skills, LinkedIn Premium has you covered.
Explore the LinkedIn Help Center to get the most out of your Premium products with answers to common questions and support to guide you.