As a super admin, you may need to make changes to the name of your LinkedIn Page or Showcase Page to clarify its business structure and entity information or reduce the name’s complexity.
Following are some scenarios in which you might want to consider changing your LinkedIn Page or Showcase Page name:
- Clarify your company’s structure
- Correct a typographical error in the Page name
- Rebrand your Page name because of a merger or acquisition
Depending on the scope of change to the Page name, the change can be categorized as a minimal change or a significant change. This scope of change, and number of employees associated with your Company Page determines the actions you will need to take to change your Page name.
Before you change your LinkedIn Page name, keep in mind that:
- Followers can’t be migrated when a Page change is due to an acquisition, merger, de-merger, or company split, as we can’t assume followers would want to follow the newly formed company.
- Changing your Page name doesn’t change work experience on the profiles of current and former employees. We recommend posting a Page post and notifying members so they can update their profiles to reflect the name change.
- The Page URL isn’t automatically changed when you change your Page name.
- There is a 100-character limit on the company name.
Important to know
If you are an admin of a verified company Page and would like to change your Company Page name, then irrespective of the type of change you need to make to your Page name, you must contact us.
The table below describes the different types of name changes and the steps that you need to take to make those name changes.
| Type of Page name change | Example of change | Number of associated employees | Actions needed |
|---|---|---|---|
| Minimal name change | Correcting typographical errors Changing Ltd. to Inc. | Small | Use the Edit Page option from your Page admin view to change the name. After changing the name, notify employees of the name change. |
| Large | Contact us to change the name. | ||
| Significant name change | Does not meet the minimal name change factors | Small | Use the Edit Page option from your Page admin view to change the name. After changing the name, notify employees of the name change. |
| Large | Create a new Page with the new Page name. Affiliate the old Page and the new Page. Migrate followers, if applicable. | ||
| Rebranding | Name change because of merger or acquisition | Small | Use the Edit Page option from your Page admin view to change the name. After changing the name, notify employees of the name change |
| Large | Create a press release indicating the name change, and the reasons for the rebrand, and share it publicly. Contact us with the publicly shared press release. We'll review the press release to determine if the rebrand meets the criteria for a name change and follower migration. We'll provide the next steps after reviewing the provided material |
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