As a LinkedIn member, you can access post analytics for individual posts including text posts, images, videos, events, polls, and articles. You can use analytics to see how far your post reaches, spot trends after every post, and explore audience demographics. These analytics are specific to the post itself and do not apply to poll results or events attendee metrics.
To view post analytics:
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Click the
Me icon at the top of your LinkedIn homepage. -
Under Manage, click Posts & Activity.
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Click the Post, Videos, Images, Articles, or Newsletter tab based on what you’re looking for.
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Click [Number] impressions in the lower-left corner or View analytics in the lower-right corner of your post.
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From the Post analytics page you can see the following analytics (based on the type of post):
- Discovery
- Profile activity
- Video or article performance
- Social engagement
- Link engagement
- Post viewer demographics
- Ad spend and performance (for boosted posts)
To view post analytics:
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Tap your profile picture.
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Tap your profile photo again to access your profile.
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Scroll down to the Activity section.
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Tap Show all posts.
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Tap Post, Videos, Images, Articles, or Newsletter tab based on what you’re looking for.
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Tap [Number] impressions in the lower-left corner or View in the lower-right corner of your post or article.
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From the Post analytics screen you can see the following analytics (based on the type of post):
- Discovery
- Profile activity
- Video or article performance
- Social engagement
- Ad spend and performance (for boosted posts)
- Post viewer demographics
- Only you can view your post analytics.
- Your own views, social engagements, link engagements, saves, and sends are counted towards the analytics of your content.
- Demographic data won’t be available for any content you share with only your connections or in LinkedIn Groups.
- Video performance analytics and video viewer demographics are available for 180 days.
- Article performance, article viewer, demographics, and newsletter specific analytics are available for two years.
- For all other content types, discovery and social engagement counts are available for 1,000 days. Members' reached data is available for 400 days. Demographic breakdowns are available for 180 days.
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