When setting up Sponsored Messaging, advertisers can request additional sender permissions for their message or conversation ad sets. LinkedIn members may receive requests for Sponsored Messaging sender permissions from advertisers who would like to feature them as the sender of the Sponsored Messaging. If a member grants sender permission, Sponsored Messaging is displayed in their LinkedIn Messaging from the designated senders. This feature provides increased personalization and message relevance to targeted members.
When you receive a request to be a sender on a LinkedIn Sponsored Messaging ad set, you can approve or reject this request by following the link provided in the request email. You can also manage Sponsored Messaging requests in Campaign Manager.
Sponsored Messaging sender permissions are granted by account, not ad set. When you approve the sender permission for an ad account, you can be designated as a sender for future ad sets as well.
To change the sender permission for specific ad accounts at any time:
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Go to your ad account in Campaign Manager.
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Click your profile picture in the upper-right corner of the page.
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Select Manage Sponsored Messaging Sender Permissions.
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Switch the toggle to the right side of the required account to On or Off.
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The creator of the Sponsored Messaging ad set will receive an email notification of permission approval or rejection.
Important to know
Rejecting your sender permissions when the ad set is active will cancel the creatives for which you are designated as the sender. Canceled ads are not delivered to members of the ad set audience and can’t be viewed or duplicated.
When you receive sender permission requests, you will have Viewer access to the ad set creatives in the requested Campaign Manager account. You can review the company that has requested you as a sender, the ad set that you are being requested as a sender, and the creative assets that are part of that ad set.
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LinkedIn Page: To review the LinkedIn Page that the Sponsored Messaging is created for, sign in to Campaign Manager and locate the account associated with the Sponsored Messaging ad set. Click the company name to the right side of the ad account name.
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Ad sets: To review the ad sets, sign in to Campaign Manager and click the account, campaign, and ad set name.
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Messages: To review message or conversation ad creatives, you can send a test message to your LinkedIn Messaging. You can also view conversation ads in Campaign Manager.
Here's a tip
Senders with no LinkedIn profile images or profile images set to private, will display a default silhouette profile image in Sponsored Messaging. For more personalized Sponsored Messaging, we recommend senders have a LinkedIn profile picture before sending Sponsored Messaging.
Learn more