Wpromote

Last week, our VP of Comms Strategy, Sid Gowda, joined Ad Age to talk about how marketers can use AI personas to supercharge audience strategy at the inaugural AI Marketing Playbook event. AI is reshaping how brands understand and connect with their audiences, and Sid is helping to chart that course. He’s already brought this future to life by building CommsCompass, an AI-powered app designed to think like a communications strategist. By ingesting brand and audience research, CommsCompass identifies consumer barriers, key insights, and media “jobs to be done” across the funnel so our experts can start ideating with a strong foundation (and faster than ever). At Wpromote, we believe that the most powerful applications of AI blend human intelligence with data-driven insights. Sid’s work exemplifies that balance: right-brain creativity combines with left-brain innovation so brands can unlock smarter, more human strategies for growth. Photo Credit: Ad Age & Mark David Photography

Creators aren’t a channel, they’re the engine of modern storytelling. And the brands that know how to turn that engine into scale will win 2026. Mark your calendar for 11/13 at 10am PT / 1pm ET: Wpromote, IKONICFOX, and creator Reilly Meehan CEC (he/him) are breaking down how top brands use creators, AI, and storytelling to fuel the next wave of growth in a live virtual event. Register now so you don't miss a step! https://lnkd.in/gKPpjiAX

This Veterans Day, we honor and thank all those who have served our country, including the incredible veterans within our Wpromote family and the broader community who continue to make an impact far beyond their service. Jackie Leung and Kacy Murakami of our Talent Acquisition team recently had the privilege of attending the UCLA Anderson School of Management & USC Marshall School of Business Veterans Career Night, where we connected with veterans and learned more about what they’re looking for in their career journey and what stands out to them at companies. These conversations remind us how much strength, leadership, and perspective veterans bring to the workplace, and why we’re committed to creating opportunities that help them thrive. We’re grateful for the chance to engage with this community and look forward to continuing to build meaningful connections and opportunities for veterans in the future!

What happens when human intelligence is supercharged by technology? That's the question we asked bold thinkers from across marketing disciplines this year at Challenger Summit 2025. The answers are reshaping the way brands connect, adapt, and grow. And now you can access all of those insights on demand. Watch every session from the event now: https://lnkd.in/gn38YY7r

October was all about transformation and the battle to own the future of attention. From Mastercard and American Express entering the ad data race to OpenAI laying the groundwork for ChatGPT’s own ad platform, the lines between media, commerce, and AI are blurring fast. Meta’s plan to personalize ads through AI conversations and Netflix’s new partnership with Spotify on video podcasts only add to the shakeup, while Paramount+ is betting big on a return to appointment-style viewing. Get the full breakdown of the trends redefining storytelling, targeting, and performance in this month’s Marketing Industry Chatter and position your brand to lead the charge into what comes next.

Is Reddit the hottest property in media right now? Brands are directing more ad spend to the "front page of the internet" and critical AI search lever. Our own Deanna (Cullen) Mulkeen is leading the way as incremental media dollars flow toward Reddit. Get the full scoop in the latest ADWEEK article from Trishla Ostwal!

How should you prepare your brand to not just meet the moment in AI search, but truly break through and thrive as consumer behavior changes and LLMs evolve? That's the big question we've teamed up with the MMA Global to answer in a new live webinar this week. Join us on Thursday October 23rd for an in-depth exploration with SVP of Earned & Owned Media Rachel Bucey Klein and Head of SEO Serena Peterson, moderated by VP of Strategic Innovation Christine Schrader. Save your spot today so you don't get left behind: https://lnkd.in/g_KApenj

We’re celebrating some exciting news: Deanna (Cullen) Mulkeen has been named to Ad Age's inaugural Media Buying Power List! Deanna is the kind of media leader who sees opportunity where others might miss it. If there’s hidden value in a partnership, she’ll uncover it and turn it into momentum. She connects people, ideas, and strategy in ways that drive real growth and lasting impact. Her vision for what media can do is reshaping how we work by bringing together creativity, data, and technology to help brands grow smarter and faster. This recognition is a testament to her leadership and the incredible team that drives Wpromote’s media innovation forward every day. #AdAge #MediaBuyingPowerList #IndependentAgency #MediaInnovation #Leadership https://lnkd.in/eKTS9RYq

AI is changing everything, and search is just the beginning. Catch VP of Strategic Innovation Christine Schrader this week at the Digiday Media Buying Summit to learn what's happening now, what's coming next, and what the implications are for media and marketing beyond the search bar.