📣 Marketers, in just 10 days we’re taking a deep dive into how to build a brand people don’t just buy from, but belong to 💥 Join Marketing Brew and experts from Washington Spirit, OLIPOP PBC and our very own Vaidhy Murti as they breakdown: 💡 Turning passive audiences into loyal brand ambassadors 💡 Using smarter data to deliver relevant, tailored experiences at scale 💡 The tools and tech that power the best modern-day engagement 👉 The countdown is on! Register now: https://lnkd.in/gCZtRC96
WIT Sports
Spectator Sports
New York, NY 6,875 followers
WIT is the best-in-class digital platform used by teams across the NFL, NHL, NBA and MLS to drive deeper fan engagement.
About us
WIT is the best-in-class digital activation platform that powers some of the most exciting, turnkey experiences in sports and entertainment. WIT's supercharged experiences elevate marketing efforts, enhance brand partnerships, capture first-party data, and drive revenue. Partners include over 200 teams, leagues, and venues across the NFL, NHL, NBA, WNBA, MLB, MLS, NWSL, and NCAA. 🏆 Recognized as a Sports Business Journal Best Place to Work in Sports, a Front Office Sports Best Employer in Sports, and an Inc. Best Workplaces Honoree For more information, reach out to Team@witcontests.com.
- Website
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https://witcontests.com
External link for WIT Sports
- Industry
- Spectator Sports
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Fan Engagement, Contests, Sweepstakes, Sports, Lead Generation, Gamification, Fan Data, Digital Marketing, Sponsor Fulfillment, Growth Marketing, Ticket Sales, Digital Activation, Data Analytics, Instant Win Games, Predictive Gaming, Arcade Games, Fan Voting, Fan Polling, Sponsored Content, Marketing Technology, UGC Collection, Data Collection, Live Events, Digital Engagement, Viral Campaigns, Campaign Ideation, and Partnership Marketing
Locations
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Primary
Get directions
New York, NY 10016, US
Employees at WIT Sports
Updates
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We’re thrilled to be hosting a virtual event with Marketing Brew on Dec. 2! Join Vaidhy Murti, RaShauna Hamilton of the Washington Spirit, and 🥤Steven Vigilante with OLIPOP PBC as we discuss how to win the game of attention - turning passive audiences into passionate brand advocates who show up, share and stick around.
The game of attention is one that every brand is playing right now. …As you may have guessed, the game board is pretty crowded. So what sets a brand apart in this bustling space? Successful marketers are reimagining audience engagement through the lens of fandom to help turn passive customers into passionate brand advocates. Join Marketing Brew and WIT Sports as we explore turning audiences into fanbases that deliver long-term growth. From fan engagement strategies to smarter use of customer data, it’s all being discussed right here. https://lnkd.in/e5SeBSVn
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🤠 WIT touched down in the Lone Star State to connect in person with some of our amazing partners. Our highlights from the visit: ⭐️ Caught up with the Dallas Stars at their practice facility 🪽 Connected on strategy with the Dallas Wings ☕ Shared insights over coffee with LEARFIELD Thank you to all our Dallas partners for the great conversation, collaboration and hospitality. We can’t wait to keep the momentum going, supercharging bold campaigns, inspiring passionate fanbases, and creating more big wins together. See you all next time! #WinWithWIT #PartnerSuccess #Innovation #Gamification
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That’s a wrap on another WIT Summit – this time, we took over Washington D.C.! 🇺🇸 Three days of strategy, collaboration, team-building, and a ton of amazing sporting events – the agenda was packed, the vibes were flawless, and the memories? Top tier. Highlights from our 2025 line-up: 🏈 Rainy Monday Night Football with the Washington Commanders 💡 Ideation & collaboration sessions that sparked big ideas 🤝 Team-building activities – congrats to our F1 racing champs 🏎️ Gautam Tandon and Tom Bridger, to The Escape Room Team for… well, escaping so quickly! 🎉 🏒 Suite seats and even sweeter company at the Washington Capitals game ⚽ Sunset goals at the Washington Spirit match to wrap it all up We ended the summit with a well-deserved toast to our amazing Kendall Lang Finch who pulled it all together, to our incredible partners who joined us for some nail-biting games, and of course to all the WIT team who made this summit so valuable. 🥂 Check out the full recap in our Newsroom 👉 https://lnkd.in/gikMmgGj Here’s to teamwork, good times, and winning together – always. 🚀 #WinWithWIT #Partnerships
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We are thrilled to welcome three new team members to WIT 🌟 👋 Grant Parsons joined us as Sr. Manager of Brand Partnerships, bringing experience in sales and business development. Born and raised in Wisconsin, you’ll find him enjoying football games and spending time with friends and family in his spare time. 👋 Isabelle Madrid came onboard as Partner Success Manager, bringing a wealth of project management and marketing experience. Currently based in Arizona, you can find her supporting local sports teams, cooking, or traveling when she’s not in the office. 👏 Loucas Xenakis officially stepped into the role of Account Coordinator after a fantastic internship with us last summer. Hailing from Chicago, he's starting triathlon training and is a classical music enthusiast. Read their profiles in our Newsroom 👉 https://lnkd.in/g7GKc6Hz We love seeing fresh faces and growing our amazing team. Join us in giving them all a warm, WIT welcome! 🎉 #WinWithWIT #NewSignings
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✈️ WIT headed to the mountains to connect in person with some of our valued partners across Utah. Here’s a quick highlight reel: 👏 Toured Utah Utes’ state-of-the-art facilities with JMI Sports 🏐 Caught an electrifying BYU Athletics volleyball match ⚽ Attended a thrilling Real Salt Lake soccer game with Larry H Miller Sports & Entertainment A huge thank you to all our incredible Utah partners for the collaboration and insights. We’re excited to continue powering your engaging activations, growing your fanbases and driving revenue - can’t wait to see you all next time! #WinWithWIT #PartnerSuccess #Innovation #Gamification
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💡 A valuable few days in Atlanta for our team at the QSR Evolution Conference! We had a great time connecting with industry leaders, further demonstrating the revenue impact we can have for QSR brands. Thank you to everyone we met at the show - it was a pleasure! 👋 📩 Curious how WIT can help your brand? Let’s talk. #WinWithWIT #QSREvolution #QSR #Partnerships #Innovation
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Thanks again, Sports Business Journal for the feature! 🙌 #WinWithWIT #FanEngagement #SportsMarketing #Gamification
In 2020, Vaidhy Murti faced a challenge: a fan activation wasn’t generating the engagement he had hoped for 🤔 A conversation with his future wife, Nina, became a light-bulb moment: instead of targeting a narrow segment, WIT Sports needed a holistic suite to engage every fan. Since then, WIT has grown into a leading provider of gamified fan engagement products, working with over 200 clients, including more than half the NFL, and deploying roughly 40 products across teams, leagues, and corporate partners. Here's more: https://ow.ly/6mNf50WUE6S
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📅 Heading to the Marketing Brew Summit today? Let’s connect! The WIT team will be on-hand to show how gamified activations are proven to: 🚀 Increase the reach and impact of your campaigns 🎮 Capture 5X more first-party-data 📈 Generate more marketing-attributed revenue Interested to find out more? Drop a comment below or message Christian Lippey to book in some time. 💥 #WinWithWIT #MarketingBrewSummit2025
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Thank you to Ethan Joyce & Sports Business Journal for spotlighting our origin story today. 🤝 Vaidhy Murti has long been on a mission to revolutionize how brands can engage with their audiences, and while we’re all excited by what lies ahead of the business, it’s a great moment to reflect - we’re all incredibly proud of the progress we’ve made so far and grateful to all our partners for bringing our dreams to reality. 🚀 Read the full article here 👉 https://lnkd.in/gWyrzNph #WinWithWIT #FanEngagement #Gamification
Ticketing beat reporter, tech newsletter writer at Sports Business Journal | ejoyce@sportsbusinessjournal.com | Sports writer based in N.C. | App State and Cuse alum
In this week's SBJ magazine, I write about the non-stop problem-solving of Vaidhy Murti, which turned WIT Sports into a necessary partner for fan activations throughout the industry. It's been really enjoyable getting to know Vaidhy over the last couple of years and watching his company grow: https://lnkd.in/eb-8hWD4
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