CTV just had an earthquake. Magnite acquired Streamr.ai with plans to eliminate video creation bottlenecks. Magnite is one of the largest independent ad tech platforms. Streamr.ai—a company building AI tools to automate CTV creative production and campaign setup for SMBs. Why does this matter? Because creative speed has always been the bottleneck in Connected TV. Isn't it crazy that media buyers can shift dollars in minutes, but most brands still wait 90+ days to get one commercial delivered? That mismatch burns budgets and kills optimization. Now, with AI embedded at the supply-side, the bar just got higher: Creative workflows will compress from months to weeks (or days). More advertisers will flood into CTV, since the cost barrier drops. Performance marketers will need velocity and variation, not just one hero spot. My takeaways are: CTV is going to look more like digital. Test → optimize → scale. Content won't be the blocker. Performance Marketers: Treat creative video velocity as a performance lever. The faster you launch variants, the faster you learn which spots move ROAS. For Brand Managers: Build for adaptability, not just perfection. Don't chase one “hero ad”. Start planning how your brand identity flexes across 30s, 15s, and 5s spots AND multiple audiences. The flexibility leveraging AI creative is here. Agencies: Shift from projects to pipelines. Your real value can be delivering a steady stream of testable creative, not one-off commercials, similar to the Unlimited CTV content play I'm implementing at my agency. Follow and "Connect" with me for more CTV and AI insights.
Unite Digital Holdings
Advertising Services
Syosset, New York 713 followers
Assembling mid-size agencies to better serve and grow middle market and enterprise clients.
About us
Unite Digital Holdings is a growing marketing agency ecosystem of wholly owned companies integrating to better serve mid-market clientele and divisions within Fortune 500's. UDH's growth model of acquiring agencies enables agency owners to pursue growth within a bigger team or transition to their next chapter in life whether its to pursue retirement, get rid of burn out, or focus on new opportunities.
- Website
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http://unite.digital
External link for Unite Digital Holdings
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Syosset, New York
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Get directions
Syosset, New York 11791, US
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Get directions
6900 Jericho Turnpike
Syosset, New York 11791, US
Employees at Unite Digital Holdings
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Shane Perkins
Founder, Consolidate Your Agency Roster, 4 Acquisitions & 100’s In-Network
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Gary Rueber
Senior Account Executive @ TVA Media Group and Agency Group Liaison for Unite Digital Holdings
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Jason Hill
Business Administration and Management, General at Middle Tennessee State University (MTSU)
Updates
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We're #hiring a new Director of Business Development, Strategic Growth (Commission + Equity) in United States. Apply today or share this post with your network.
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We're #hiring a new Fractional Chief Marketing Officer, Hospital Systems in United States. Apply today or share this post with your network.
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We're #hiring a new Fractional Chief Marketing Officer in United States. Apply today or share this post with your network.
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Unite Digital Holdings reposted this
Highlights increased orders 650% in their books division. Yep, that's the magazine for kids. Here's how... Strategic moves were devised by marketer, Jodie Cohen around trade shows to drive brand visibility which increased sales, opening 200 new accounts. The Tactics: 1. A list of tradeshows was made that they had not attended previously. 2. Convinced a variety of stores - toy, museums, gift shops, zoos, amusement parks to take in new titles or add a Highlights product display that Jodie created. 3. Emailed tradeshow attendees in advance, offering an activation and raffle driving booth traffic. She followed up post show with accounts that didn't commit to get additional sales. Bonus: Jodie made a promotion with an additional discount at the tradeshows and a money back guarantee so there was no risk or minimum required to open a new account and free freight. Want to connect with Jodie Cohen? She's looking for opportunities near NYC. What would you add to the plan to drive more sales?
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We're #hiring a new Marketing Manager - Fully Remote (DTC / E-Commerce) in United States. Apply today or share this post with your network.