turn

Special thanks to this entire team and all of those who served.

// limited drops don’t work if your ops can’t support them // Everyone loves the idea of a drop. Scarcity, hype, sell-outs. But behind the curtain it's fucking brutal. The invisible work looks like: Inventory planning down to the unit (f'd up here a few times) Backend tech that won’t crash under demand (f'd up here a few times)  Logistics that don’t choke when the clock starts ticking (a couple people appeared to be choking but we provided CPR) Brands like Nike and Supreme and Jeeter - a DreamFields Brand make it look effortless. (hell no its not). When execution fails, scarcity doesn’t feel like exclusivity, it feels like incompetence (as we are aware of that). At turn, we’re living this in real time with retrovision. Marketing is sprinting ahead, and ops is running full throttle to keep pace. The demand is real, the pressure is high, and the lessons are coming fast.  The plane is being built as we fly it. Drops aren’t just hype. They’re discipline (where was ChatGPT on this one pre-launch?) The story gets people in the door, but execution is what makes them trust you enough to come back and that's why we haven't slept in a month. I hope to reflect on this post someday in the future and feel good about the lessons learned and the systems build.  -----  video: "... I woke up in the 90's" We asked one question: what if we could wake up one more time in the best decade of our life—knowing everything we know now? retrovision was the answer. In our old bedroom:  Michael Jordan on the wall.  Blockbuster nights.  Game Boy colors showing their circuits.  Tamagotchis begging to be fed in class. Moments that felt small then, but now? They’re everything. With retrovision, we reimagined those memories through 10 transparent colors, 10 nostalgic flavors, and 16 collectibles that unlock prizes and stories.  Like going with dad to the card shop, chasing that Ken Griffey Jr. Upper Deck rookie with last week’s allowance. Every piece is designed to make us feel something.  This drop is limited—once it’s gone, it’s gone. For a moment, we all get to wake up in the 90s again. Chris Crouch Mitchell Wright Nathan Davit Bre Ponticello Andrea Dillon Ryan McDermott Colby G. Claire Lewis Harrington Robert Everdeen Adam Pressler-Smith Anthony Gonzales Scott Lempert Gizelle Salzman Cyrus Sepahbodi Rich Pala Kyle Taylor

We're #hiring a new Social Media Strategist / Director in Irvine, California. Apply today or share this post with your network.

Before we launched and had a single product name the “rules” we were given were clear: - Don’t mention distillate - Don’t mention botanicals - Copy and paste the top-selling strain names from Select, Stiiizy, and PP Because the world definitely needed one more Purple Punch. The gap in the industry was obvious: people wanted flavor + a THC effect. And with nicotine flavors disappearing in California, that craving was only growing. Why hide it? Most people didn’t know what “Green Crack” was, but they understood Watermelon, Kiwi, and Strawberry. So we kept it simple and transparent. botanica blends comes in /up and /down, built with non-GMO, vegan, organically grown, kosher ingredients. Not marketing fluff. Decisions we believed in from day one (even if Rich Pala laughed at me for it). Whether people cared at launch or care now, we believe these qualities will matter more to the next generation of cannabis consumers. We didn’t enter this space to blend in and didn’t have the budget to pretend. Instead of playing their game, we played ours: filling a hole in the market most did not seem interested in — giving people flavors they actually liked and understood, paired with the THC effect they came for, without hiding what’s inside. But in the end, Rich Pala won and got a few OG strain names that made the original cut. // strawberry haze // Chris Mitchell Ryan Bre Andrea Adam Nathan Robert

// the $112 vape that outsold our $30 one // Scarcity Personally, my fav type of scarcity is found (or not found) off Melrose Ave. Sneakers gone in minutes. Limited runs from Supreme, MSCHF, even my boys from Apple. Not because they can’t make more. Because they just don’t. It creates focus. Conversation. Urgency and ultimately value (or, perceived value). We tried our own version of that with the pink podpak. turn didn’t push it or blast it everywhere. Just released a tight batch, quietly. No big campaign. Just something people noticed, remembered, and started asking around for. Two girls got in a fight in the 711 parking lot over the last one our SD BA had. Same device as black and white. Same internals, same everything and those go for $30 in stores, $50 on our www.podpak.me site. But Pink!! It kept selling for $112 DTC. No bundles. No discounts. The take away: It changed how people talked about it. They DMed us. Asked when it was coming back. Retailers promoted it as a draw and used turn’s store locator filter to show where it was still available. Some used it as a thank-you and others as leverage. When it was gone, it was gone, which of course just made people want it more. No tricks. Just limited access and a clear position: this one's not always around. Did it help us protect margin? Sure. But more than that... it reminded us of something simple: when you can get everything all the time... nothing feels special. How the heck do we stay premium while the race is to the bottom? Man - the stress, the pressure, the shit show. Scarcity isn’t about playing hard to get. It’s about creating tension that builds desire. And if done with intention, it builds memories. And memories build brand. At the end of the day, in business, just like in life… we all want what we can’t have. (Nike Air Mags still on my wish list.) — #itsyourturn #scarcity #brandstrategy #productmarketing #turn #drops #retail #cannabis #hemp #vapes #dohashtagsevendoanything #podpak Bre Ponticello Chris Crouch Robert Everdeen Rich Pala Andrea Dillon Ryan McDermott Mitchell Wright

Day 2: Carv Ryan and Chris share their thoughts on the future of www.turnAPPAREL.me Ryan McDermott Chris Crouch Robert Everdeen

turn at CARV Expo 2025 For the first time ever, turn is stepping into the apparel spotlight—and we chose CARV Expo to make it count. CARV is where the future of outdoor, sport, and culture collides. From surf to skate to wellness, it’s a space for brands that move. That build. That believe in the details. We’re not just bringing clothes. We’re bringing feeling. Every tag, thread, and phrase in our line is designed to make you look twice and feel something deeper. This show marks the beginning of a new chapter—where turn becomes more than a product. It becomes part of your world. See you in San Diego. June 20–22, 2025 San Diego Convention Center Chris Crouch

New York !! tomorrow is the day we launch our podpak to the empire state, our team is out there from across the country working hard to make sure this happens. we are so excited to spread the pak across the country. New York, it’s your turn. https://lnkd.in/g8JpcbaF

our team was finally able to celebrate the winning store, Artist Tree Fresno, for selling our winning thunder ticket giving a lucky customer a special trip to Australia! we love moments like these. check out our video here: https://lnkd.in/gKzCKpAF

tomorrow, 2/28 , we will be bringing live resin to the streets of NYC. we can’t wait to grow and expand in this market. Introducing papaya, one of our 9 new live resin flavors that will be available tomorrow. https://lnkd.in/gnas5QjM