The LOOMIS Agency

This week, we launched a new campaign created in partnership with the marketing team Texas Oncology. Called ALL BEHIND YOU, the campaign highlights Texas Oncology’s team approach, following five patients from diagnosis through meaningful interactions with their care team. The spots culminate in an emotional moment when each patient completes treatment and returns to their lifestyle passions — supported by their care team behind them — symbolizing the strength of the patient-care team connection. Adding to the impact, the spots feature the song “I’ll Stand By You,” newly produced by Tre Nagella of Luminous Sound Studios and performed by Texas recording artist Remy Reilly. The campaign will play out across a robust mix of digital, broadcast, print, social, and other media. Learn more at the link in the first comment. ALL BEHIND YOU was a labor of love that could not have happened without the collaborative partnership of Casey Shilling, Garrett Stapp, and Alison Zvolanek at Texas Oncology, as well as our production partners: ·     Production Company: 11 Days ·     Director: Jerry Brown ·     Director of Photography: Jake Wilganowski ·     Executive Producer: Shelby Hunter  ·     Agency Producer: Cindy Fertitta ·     Editor: Gigi Welch · Post Producer: Caroline Stephens ·     Colorist: Matt McClain ·     Sound Design: Nick Patronella ·     VFX: Gray Wilcox (Motion Design), Laychin Lee (Flame Artist)

📣 HIRING ALERT: Social Media Manager 📣 Looking for that moment in your career — the one that changes everything? This could be yours! We’re looking for a Social Media Manager who’s ready to dive into an incredible team, help shape the voice of beloved brands, and thrive in a culture built on creativity, collaboration, and heart. If you live for trends, love great storytelling, and believe culture is the secret sauce of great work — we want to meet you! Check out the job listing linked in the first comment below. Take a chance on a team that is excited to expand - this may be the moment you've been waiting for!

This quarter's LOOMIS Blueprint meeting was a blast -- we met up at TK's Comedy in Addison to catch up on the agency news and business, and enjoyed some good bonding time on a beautiful fall afternoon.

Do more with less, but make your vision bigger, your team tighter, operate on faster timelines, and drive stronger results. If you’re a CMO, this probably sounds familiar. It’s a demanding world you live in, and one where the smartest leaders don’t chase the loudest agencies. They lean into challenger brand thinking. See what we mean in this week’s blog: link in first comment. #challengerbrands #challengerbrandagency #challengerbrandthinking https://lnkd.in/g5Wvm9yA

📣 HIRING ALERT! 📣 Every job change could be THAT job; the one that changes the trajectory of your career. Will this be yours? We want that for you. And, tbh, for us, too. Finding the right person for this role is mutually beneficial, so if the job listing linked in the first comment below checks all your boxes, and gets your blood hummin' then let's have a conversation. You never know, this moment might change everything. For you and for us.

📣 HIRING ALERT! 📣 Every job change could be THAT job; the one that changes the trajectory of your career. Will this be yours? We want that for you. And, tbh, for us, too. Finding the right person for this role is mutually beneficial, so if the job listing linked in the first comment below checks all your boxes, and gets your blood hummin' then let's have a conversation. You never know, this moment might change everything. For you and for us.

“This initiative allows us to make a real difference in every community we serve. By simply enjoying one of our menu items, our guests are directly helping schools thrive. It’s a simple but powerful way to show appreciation to educators and students while strengthening our ties to the neighborhoods that have always supported us. There are many worthwhile charities that other brands support, but the Golden Chick way is to support our local schools around each restaurant. One of our brand’s Core Values is ‘Caring,’ and we feel that this program illustrates this perfectly.” Howard Terry, Chief Marketing Officer We’re thrilled to see Golden Chick’s annual Mini Funnel Cake program making headlines on QSR! Over the past two years, this program has generated more than $300,000 for hundreds of schools across our communities. Enjoy a Mini Funnel Cake now through January 4 to contribute to these efforts, helping fund classroom supplies, field trips, and beautification projects. Follow along to see the difference we make together! Read more about the initiative: https://lnkd.in/gsvpF7DX

“Be yourself; everyone else is already taken.” No, Mr. Wilde wasn’t talking about restaurants, but that quote perfectly captures a major challenge facing restaurant marketers today. In a crowded marketplace where every brand promises fresh ingredients, great value, and friendly service, too many restaurants blur together. How do you define your brand's unique identity and create experiences no other restaurant can replicate? Check out our recent blog where Group Account Director Stephanie Miller dives into that exact quandary. https://lnkd.in/giNS7pKw

Golden Chick's wings are wicked (and wickedly good), but now they come in 3 mouthwatering flavors: Spicy, Lemon Pepper, and New Spicy Pickle. To spread the word, we took a meta approach to our 15-second media placement, giving viewers a glimpse at what happens inside the mind of someone trying these amazing wings for the very first time. Thanks to our friends at TEMPT Films and Luminous Sound Studios, who helped make this fever dream a reality for Golden Chick.

Industry accolades are always nice, but knowing it's for work that helps build our clients' business makes it even better.