The Bliss Group

Last month, Marisha Chinsky and Bill C. Smith attended Columbia University - Graduate School of Journalism's Knight-Bagehot Fellowship 50th annual fundraising awards and dinner, a milestone celebration of a program that’s been elevating business journalism for half a century. Andrew Ross Sorkin's fireside chat with Salim Ramji, CEO of Vanguard, offered sharp insights into leadership and the future of financial services. The room was filled with reporters and communications executives who understand that great journalism requires both access and expertise. At The Bliss Group, we know that the quality of business news reporting directly impacts how our clients' stories are told and understood. Supporting the Knight-Bagehot Fellowship is one way we invest in a stronger, more informed media landscape, and we're proud to stand behind a program that's been doing this work for 50 years. #KnightBagehotFellowship #ColumbiaJournalism #BusinessJournalism #TheBlissGroup #MediaRelations

In the latest episode of The Better Angle, hosts Cortney Stapleton and Kathleen Rennie, Ph.D., APR, Fellow PRSA welcome Shirley Hon, founder of United Women's Sports NIL Agency, for a powerful conversation about representation and opportunity in women’s sports. Listen to today’s episode to learn: ➞ Why now is the pivotal moment for female athlete representation ➞ The critical role of education in helping young athletes navigate the name, image, and likeness (NIL) landscape ➞ How building alliances is essential for growth This episode is essential for anyone invested in the future of women’s sports and athlete empowerment. Don't miss it 🎧 https://lnkd.in/ekpVJPfk #TheBetterAngle #WomenInSports #Athlete #WomensSports #Athleteempowerment NYU School of Professional Studies

As the UK Autumn Budget approaches, journalists' inboxes are drowning in commentary pitches. Every financial or professional services firm wants a share of voice. Every expert has a hot take, but most will disappear into the deleted folder. This reality leaves UK-based PR pros wondering: what does it take to strategically cut through the noise at such a saturated moment? What do journalists actually want, and how do you secure media coverage when everyone's pitching the same story? Thank you to Jon Robinson, UK editor at City AM, for sharing his advice. #AutumnBudget #MediaStrategy #MediaRelations

Please join us in celebrating Annah Otis’s 5-year Blissaversary! As an Account Director, Annah brings exceptional strategic insight, client leadership, and creative thinking to every engagement. Over the past five years, she’s helped elevate our storytelling across platforms and been a trusted mentor to those around her.  Congratulations, Annah! #Mentor #Leadership #WorkMilestone

Weekly use of generative AI for news has doubled, from 3% in 2024 to 6% in 2025 accoring to Reuters Institute for the Study of Journalism, underscoring the growing importance of strong media relations in shaping brand visibility and credibility. As audiences start to rely more heavily on AI systems to filter and summarize news, ensuring your message is represented accurately and authentically in this environment is crucial.  👉 Explore our guide to learn how to adapt your communications strategy for an AI-mediated audience.  #B2BMarketing #GEO #AISearch 

Earlier this week, Bliss visited the House of Lords to take part in an insightful discussion on empowering the next generation of entrepreneurs. At a time when AI is reshaping the job market faster than ever, and many young people feeling disconnected from traditional employment pathways, we explored whether the UK's current system is designed for the innovators and founders of the future. Here's what we learned: ➝ Young people have the drive and ambition to start their own businesses, but many lack access to the networks and resources needed to take that crucial first step. ➝ To bridge the gap between entrepreneurial ambition and opportunity, we must build a more inclusive and adaptive ecosystem that empowers the next generation of innovators. ➝ Rethinking traditional, auditory-based learning models to better support the 65% of visual and kinesthetic learners could involve embracing Digital Game-Based Learning as a more engaging and effective approach. We were grateful to be part of this important conversation on how to give young entrepreneurs the confidence and tools to take risks, innovate, and lead. Thank you to ZIYX and Cherriss Manzi for the opportunity to be a part of such an interesting afternoon. #JobMarket #Entrepreneur #YoungEntrepreneurs #Networking

Even the best story won’t make headlines if it doesn’t reach and resonate with the right reporters.     In her latest Bliss Blog, Annah Otis shares a smart guide to building authentic and lasting reporter relationships that can turn cold pitches into meaningful coverage. From personalized outreach to understanding editorial calendars and leveraging social media, Annah outlines actionable insights to ensure your story gets told by the journalists who matter most.     Read more to learn how to nurture long-term connections that lead to consistent media wins.      🔗 https://lnkd.in/ekSXS5W4     #MediaRelations #PublicRelations #PRStrategy 

In-person events are back in full swing. Research shows that 66% of event organizers planned to host more events in 2025, and 54% of attendees expect to participate in more in-person experiences this year than last.  After years of digital fatigue, professionals are craving the kind of connection that only happens face-to-face. But with economic uncertainty, travel disruptions, and budget pressures, meeting that demand isn’t so simple. The future advantage will go to companies that run smarter events, not necessarily larger ones. Companies can meet growing demands with experiences that are strategic, efficient, and grounded in ROI. 👉 Explore our tips below to strike the balance between in-person event demand and logistical constraints.  #B2BMarketing #InPersonEvents #InPersonNetworking 

Priyanka Sethi, Founder of Tata Consultancy Services Good Growth, has guided more than 5,000 businesses and leaders toward meaningful advancement by keeping purpose at the center of every decision. Bliss CEO Cortney Stapleton and NYU School of Professional Studies's Kathleen Rennie, Ph.D., APR, Fellow PRSA welcome Priyanka to The Better Angle for a discussion about purpose-driven growth. Today’s episode covers the importance of authentic networking, the role of mentorship throughout your career, and the valuable perspectives young entrepreneurs can offer seasoned leaders. The conversation also confronts an uncomfortable truth: women-led businesses receive just 2% of global VC funding. Priyanka doesn't shy away from asking where the other 98% is going. Listen to this episode of The Better Angle for insights that challenge and inspire. https://lnkd.in/ezhpf3Yz #TheBetterAngle #WomenLeaders #PurposeDriven #Entrepreneurship #BusinessPodcast #TheBlissGroup

No matter how powerful your message is, it can’t inspire action if it doesn't reach (and resonate) with the right people.  Bliss VP Sarah Eisler shares a strategic guide to building stakeholder personas that ground communications in data, empathy, and intent. From interviews to social listening to AI-powered focus groups, Sarah outlines actionable ways to ensure your message cuts through and motivates real-world change. You'll learn:  ✅ Why personas matter when asking people to care about issues that don't directly affect them   ✅ How to conduct research that reveals true motivations (not just surface-level data)   ✅ Practical steps to create personas that inform strategy and drive engagement   ✅ Ways to tailor messaging that connects to values, lived experiences, and vision Read the full article: https://lnkd.in/e8tZXecb #AudienceInsights #SocialListening #AudiencePersona #Impact