Hotels are more than places to stay; they shape how we connect with the world. The future of hospitality calls for transparency, accountability, and genuine environmental responsibility. As our CMO, Toni Stoeckl, highlights: “By 2050, I hope nature-driven hospitality is the standard for every hotel.” At Starwood Hotels, we’re proud to lead with a model where sustainability isn’t a trend, it’s the blueprint guiding the industry forward. Read more below in Roadbook’s deep dive: 'Super Hotels of the Future: Innovations Shaping a New Era in Hospitality’
Robots in the lobby, biometrics in the spa – what does the future hold for hotels? Roadbook’s new deep dive brings together industry leaders to discuss how hospitality is evolving and what they envisage for the future. As technology grows ever more sophisticated, there is unwavering agreement on the primacy of human connection – whether through thoughtful, attentive service, personalised itineraries or ambient social settings that leave a lasting impression. What are – and should – the best hotels be doing to future-proof the guest experience? Read more: https://lnkd.in/eJ6qA83u #FutureOfTravel