Our team gathered for a "Friendsgiving" feast at the office, enjoying great food and great company. It was a chance to slow down, share a meal, and show appreciation for all the people who make SHMA a great place to work. Wishing everyone a warm and prosperous fall season! 🦃🍂
Sony Honda Mobility of America
Motor Vehicle Manufacturing
Culver City, CA 2,341 followers
Move people, through the pursuit of innovation with diverse inspirations.
About us
Sony Honda Mobility of America Inc (Culver City, CA) is a subsidiary of Sony Honda Mobility Inc (headquartered in Tokyo, Japan) and is a 50/50 joint venture by Sony and Honda. Established on September 28th 2022 in Japan, SHM has over 300+ employees in Tokyo. Sony Honda Mobility of America was established in March 2023, with our team in Culver City, California. We are introducing an electric vehicle, AFEELA. AFEELA represents "FEEL," which is at the center of the mobility experience. AFEELA expresses an interactive relationship where people “FEEL” mobility as an intelligent entity, and mobility “FEELs” people and society using sensing and network IT technologies. Our purpose is to move people through the pursuit of innovation with diverse inspirations.
- Website
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https://www.shm-afeela.com/
External link for Sony Honda Mobility of America
- Industry
- Motor Vehicle Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Culver City, CA
- Type
- Privately Held
- Founded
- 2013
Locations
Employees at Sony Honda Mobility of America
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Kristen Crabtree
Award-winning Brand Storyteller ✅ Partnerships & Marketing Innovation, CX ✅ Transforming CX with Emerging Tech
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Andre Rodriguez
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Caroline Chow, MBA
Manager of Registration and Titling at Sony Honda Mobility of America
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Julia Burge, MBA, PMP
EHS / Facilities / Operations
Updates
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We’re back with another edition of #BehindTheDrive, our series highlighting the people shaping the future of mobility at Sony Honda Mobility of America. Meet Akiko Itoga, Director of Public Relations. What brought Akiko to SHMA? “The biggest hook for me was the infinite possibilities that Sony Honda Mobility of America can achieve in the future, not just with the product but as a brand.” Her focus is building that brand through media — shaping strategy, finding the right moments to engage, and making sure the story we tell reflects the work happening across the company. To stay tapped in, she makes a point of walking the office, connecting with people, and gathering insights firsthand. What drives her is possibility: “It’s always about the ‘what ifs’ or ‘what can I do’ that excites me. It really is the possibilities that this company has in the near to long-term future that moves me the most.” She’s still early in her SHMA journey but already making her mark. When she’s not working, Akiko’s all about balance — tennis, driving, traveling, and reading help her disconnect and reset. “I’m a strong believer in shutting down the business side of my brain when possible, so that I can actually enjoy working!” This is #BehindTheDrive — real people, bold ideas, and the energy behind AFEELA.
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🎃 Happy Halloween from Sony Honda Mobility of America! Our teams got into the spirit with a costume party at the SHMA office. From classic costumes to clever surprises, it was great to see everyone bring their energy and imagination. Moments like this remind us how much fun it is to work alongside such a creative team. 👻
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We’re excited to launch #BehindTheDrive, a new series spotlighting the people shaping the future of mobility at Sony Honda Mobility of America. Every story in this series will spotlight the talent, passion, and innovation driving SHMA forward. Our first feature introduces Shawn Wagner, Market Quality Manager. Coming from Honda, Shawn was drawn to the opportunity to help build something from the ground up. At SHMA, he’s developing the systems, tools, and workflows that will define how we monitor and support product quality once our vehicles reach customers. “What excites me most is reimagining the in-vehicle experience from a quality perspective — discovering new ways to create a seamless and enriching ownership experience,” Shawn shares. He’s also taken pride in building lightweight digital tools to streamline operations, blending creativity and technical precision to make everyday work more efficient. Outside of work, Shawn enjoys traveling with his family. Exploring new places fuels his creativity and reminds him how diverse perspectives can lead to better ideas, something that resonates deeply with SHMA’s mission.
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We're building something special here at SHMA! Starting from the ground up, every milestone we hit is a small win towards the larger journey. Our goal is to redefine mobility through innovation - new tools, new processes, new ways of working. Collaboration is in our DNA and something at the core of what we do. The future is looking bright 😎
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The future is taking shape in Torrance and Fremont. Our Delivery Hubs are designed to be more than just handoff points. These are immersive spaces where new AFEELA owners will begin their journey. Construction is moving fast. Inside, we’re building out environments that reflect AFEELA’s approach to mobility. Stay close as we continue to share progress from both hubs.
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We're proud to share that Sony Honda Mobility of America is officially Great Place to Work Certified! This recognition means a lot to us because it's based on what truly matters, the feedback from our incredible team. We're committed to fostering a culture of trust, collaboration, and growth, and this certification is a reflection of that effort. A huge thank you to our amazing employees who make SHMA a truly great place to work, every single day. #GreatPlaceToWork #CompanyCulture #Teamwork #ProudMoment #LifeAtSonyHondaMobilityofAmerica
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With AFEELA 1, every drive is the start of something new. Just the family - and the freedom to go. #AFEELA #AFEELA1 #SonyHondaMobility #Futureofmobility #MobilityReimagined
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Starting your week slow—but with purpose? #AFEELA has put together a playlist to help you focus without the pressure. Tap the links and ease into your zone. 🧠 Slow Start, Sharp Mind — Laid-back LA beats that boost clarity and flow. Perfect for Monday mornings or deep focus. Spotify: http://spr.ly/60474ecvv Apple Music: http://spr.ly/60484ecva Amazon Music: http://spr.ly/60494ecvx #LABeats #WorkVibes #FocusMusic #MondayMotivation #SonyHondaMobility #Futureofmobility #Technology
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Good morning, from the future. With AFEELA 1, even your morning routine feels reimagined. No noise, no rush — just seamless connection.A new kind of lifestyle starts here. How will you begin your day with AFEELA 1? #AFEELA #AFEELA1 #SonyHondaMobility #Futureofmobility #MobilityReimagined #AIAgent