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Many pay-per-call networks still measure success by volume and duration. But we all know backend conversions — the actions that drive real revenue — are the true measure of performance. Here’s what sets conversion-focused partners apart 👇

It seems like AI is disrupting everything these days...including call tracking. We're already seeing AI improve call QA with automated transcriptions, call scoring, and sentiment analysis. We think this trend will continue, with AI continuing to improve QA as well as routing and intelligence. But we're interested in what you're seeing: how will call tracking evolve with AI?

The way we use the internet is changing at a rapid pace. With the rise of AI and AI search, content that used to live solely on brand websites might be pulled into an AI search response without the user ever needing to leave the generative search engine and visit the open web. We're wondering - do you think this trend signals the death of the open internet as we know it?

Fraud calls are rising — again. So how do we fix it? 👉 AI call scoring? 👉 Training AI to identify fraud patterns? 👉 Network-level fraud blockers? 👉 Better human QA? Each has solution has promise but....none are perfect. Solving the issue of fraud calls in pay-per-call will take more than one tool or algorithm. We explore this topic more in our latest article.

Conversion rates improve when teams focus on matching the right consumer with the right conversation at the right moment. Whether you're optimizing inbound calls, pay-per-call campaigns, or digital leads, here are a few strategies we’re seeing consistently move the needle: 1. Start Small, But Start Now The companies winning on conversion are experimenting, running small pilots, and learning fast. Test new scripts, try new routing approaches, introduce automation where it makes sense. Iteration beats perfection, especially in a fast-moving market. 2. Prioritize the Quality of Conversations, Not Just Quantity Not every lead is equal. Filtering matters: - Ask the right qualifying questions early - Route based on intent and product fit - Protect agent time and attention When the conversation starts aligned, conversions go up and customer frustration goes down. 3. Use Technology to Support the Human, Not Replace Them AI, scripting tools, and call intelligence platforms should create a smoother experience. If your tools are complicating the user journey or your agents' ability to convert, it's not serving you. The goal isn’t to automate the sale. The goal is to help agents show up to the right conversation with the right context. 4. Measure, Learn, Adjust, Repeat The most effective teams make decisions from data, not assumptions. Track conversions at each step of your funnel, drop-off patterns, call handling time, and customer satisfaction signals. Then actually use the insights to refine your journey. If you focus on qualification, experience, and iteration, your conversion rates will follow.

What started as a simple way to connect marketing spend to phone calls is now evolving into a sophisticated layer of intelligence. From automated transcriptions and sentiment analysis to real-time scoring and predictive call value, AI is changing how we understand performance and define quality. In our latest post, we explore the question: will call tracking evolve with AI? #PerformanceMarketing #PayPerCall #CallTracking #AIDigitalMarketing

SEO vs GEO: they're more similar than you think. Both rely on: 👉 Comprehensive, high-quality content 👉 Strong EEAT (Expertise, Experience, Authority, Trust) 👉 Clear structure and formatting 👉 User-focused, value-driven content While there are some differences between the two, we believe good SEO will lead to good GEO.

We all know measurement is essential for running efficient and effective pay-per-call campaigns, but what is the future for call tracking? We're curious if you think AI will play a part.

AI is reshaping how users find, evaluate, and engage with brands. And it’s rewriting the rules of paid media in the process. From how users discover information to how campaigns learn and optimize in real time, AI is transforming every layer of digital advertising. This is our take on how marketers and brands can stay ahead of the curve.

Agentic AI is a new buzzword making its rounds. We break it down what it means for pay-per-call 👇