We speak French now. Our very first store in Paris is now open. Visit us at Ref Le Marais if you’re a local, or read about it in WWD if you’re not:
Los Angeles-based Reformation is deepening its well-heeled footprint in Europe with the Thursday opening of its Paris flagship. The Marais spot marks a milestone in Reformation’s global retail expansion as it eyes further growth. “When you enter a new market, it’s really making sure you put your best foot forward,” Reformation chief executive officer Hali Borenstein told WWD. “In Paris in particular, there’s much more of an appreciation for aesthetics and trying to position yourself the right way. We are an L.A.-based brand, and we want to make sure that’s clear, but we also do want to make sure we tailor the brand for what’s right for that consumer.” Read more: https://lnkd.in/ek8HDjmJ