Racer Media & Marketing, Inc.

Thank you to Performance Racing Industry for partnering with the RACER Creator Awards presented by Dunlop. It all comes together tonight at the Los Angeles Auto Show. The partnership continues with the introduction of the RACER Creator Hub at the 2025 PRI Show in Indianapolis, on December 11-13. https://lnkd.in/g7JKr_tR

🏁 Voting is now open for the RACER Creator Awards presented by Dunlop! Explore the Community and Culture Award nominees presented by K1 Circuit — including Best Female Automotive Creator, Best Emerging Creator, Best International Creator, Best Fan Engagement or Community, and Best Automotive Lifestyle Creator. These awards honor the creators building connection, culture, and creativity across the automotive and motorsport world. Cast your vote at awards.racer.com and help celebrate the voices driving car culture forward. #RACER

🏁 Voting is now open for the inaugural RACER Creator Awards presented by Dunlop! Explore the Platform Awards nominees — including Best YouTube Channel, Best TikTok or Instagram Creator, Best Podcast or Audio Content, and Best Newsletter or Written Creator. These awards celebrate the creators driving innovation, storytelling, and community across the automotive and motorsport world. Cast your vote at awards.racer.com and join us in recognizing the voices shaping the future of car culture. #RACER

We’re proud to unveil the finalists for the inaugural RACER Creator Awards presented by Dunlop, celebrating the best in automotive and motorsport storytelling across video, audio, writing, and social media. Our Nomination Committee reviewed hundreds of incredible entries — narrowing them down to three finalists per award. The creativity, craftsmanship, and community behind each submission were nothing short of inspiring. 🎥 Fan voting is now open at awards.racer.com and counts for 30% of the total score, with the remaining 70% decided by our judging panel led by Jeff Zwart, Larry Chen, and Brian Scotto. 🗓 Voting closes Sunday, November 9 at midnight PST, with winners announced Thursday, November 20. A huge thank you to our presenting partner Dunlop and all category sponsors for helping make this celebration of creators possible. ➡️ Explore the full nominees list and cast your votes: awards.racer.com

A post and video from our Founder and CEO, Paul Pfanner: With the 2025 PRI Show fast approaching on December 11-13, I want to share this interview from December 2020. It was recorded during a dark time when the PRI Show was canceled due to the COVID-19 pandemic. As society navigated uncharted territory, a dedicated PRI production crew ventured into a masked-up and locked-down COVID-disrupted world to record a series of video interviews, onsite at PRI member businesses across the United States. I was honored to represent our RACER team in the final stop of this unprecedented 2020 PRI Road Tour. Nearly five years later, it's fascinating to revisit this video time capsule from an uncertain period and contrast it with today’s ongoing surge in popularity for various forms of motorsport globally. The core message I aimed to convey during that interview, aligned with the prediction I made on that winter day, has proven resilient over time. While the world has changed significantly since then, three important constants remain: 1) Racer Media & Marketing, Inc. continues to lead American motorsports media, with a dramatic expansion of our brand platforms in 2025, including the #RACERCreatorNetwork and our Indy-based teammates at RACER Network. 2) Performance Racing Industry (PRI) remains the epicenter of American motorsports culture and a steadfast force for good within the industry it serves. 3) My passion for the sport, which I have devoted my life to since I was sixteen, remains unwavering. With the benefit of 2025 hindsight, I am even more optimistic about the potential of our inspiring sport. The popularity of motorsports continues to accelerate worldwide and is now driven by those who have spent most of their lives in this young century. This remarkably creative digital native generation now leads the way in our sport's ever-changing race toward a better future, with young men and women discovering the inspiring power of our beautiful sport that earns a level commitment beyond all others. #pri #2020roadtour #postpandemic #racer #racernetwork #digitalnative #motorsports #racing #racetothefuture #commitment

RACER is proud to present a new RACER Original documentary in partnership with Ford Racing — The Charge: Mustangs at Le Mans, presented by Clarios & OPTIMA® Batteries. For the first time ever, the Mustang Challenge went international, taking on the legendary Circuit de la Sarthe at Le Mans. Nearly 40 Mustangs hit the track for the race of a lifetime — a true celebration of Ford Motor Company’s racing spirit and legacy. The film goes behind the scenes with drivers including Tanner Foust and Frankie Muniz, capturing the energy, emotion, and on-track action that defined this historic weekend. 📺 Watch it FREE tonight, Thursday, October 23 at 9 PM ET on The RACER Network, the RACER+ app, and RACER’s YouTube channel. #RACER

Calling all motorsport creators, storytellers, and brands! 🏁 RACER is recognizing the people and projects redefining automotive media through creativity, innovation, and passion. Enter the RACER Creator Awards presented by Dunlop and get your work seen by the industry’s best. 🎥 Submit now → racer.com/awards

Our #RACER team is proud to share our latest exciting new project: Introducing the #RACERCreatorAwards presented by #Dunlop, from the fertile mind of #TaroKoki. Learn more: https://racer.com/awards

Irvine, CA – September 11, 2025 – RACER Media & Marketing and Chief Revenue Officer Scott Shelton have agreed to a mutual parting of ways after 15 months of collaboration. Shelton first joined RACER as a consultant before stepping into the CRO role. At RACER, Shelton modernized the company’s sales operation, building a dedicated sales team, strengthening infrastructure, and guiding the creation of new media products. His work expanded RACER’s advertiser platforms and positioned the company for future growth opportunities in an evolving motorsport media landscape. “Working with RACER has been a privilege,” Shelton said. “I’m proud of the foundation we built and grateful for the opportunity to contribute to a brand with such strong roots in motorsport. I’m eager to bring my experience in sales leadership, partnerships, and product development to organizations and brands that want to grow in the motorsports marketplace.” Paul Pfanner, Founder and CEO or RACER Media and Marketing added “I’ve known Scott Shelton for more than three decades, and his passion for the RACER brand was evident from the moment we met. Scott’s tireless work during this pivotal period for our company is appreciated by our team, and we wish him success in his next endeavor. Shelton brought extensive industry experience to RACER, having spent more than two decades at Disney Advertising in Client Partnerships, where he partnered with global brands to develop multi-platform campaigns and deliver measurable growth.

🏁 Exciting News for Off-Road Racing Fans! 🏁   We are proud to announce that RACER has partnered with SCORE International Off-Road Racing to deliver live coverage of the entire 2025 and 2026 SCORE International off-road seasons across the RACER Network, RACER+, and RACER.com. This marks a milestone, the first time ever that SCORE International events will be broadcast on linear TV alongside digital platforms. What to Expect: 2025 Season Highlights: - SCORE Baja 400: Sept 10–14 - SCORE Baja 1000: Nov 10–16 2026 Season Lineup: - SCORE San Felipe 250: Mar 25–29 - SCORE Baja 500: Jun 3–7 - SCORE Baja 400: Sept 9–13 - SCORE Baja 1000: Nov 9–15   This collaboration brings every breathtaking jump, rut, and rock-filled challenge straight to your screen, whether you're tuning in on TV, via the RACER+ app, or watching online at RACER.com.