Primo Brands’ cover photo
Primo Brands

Primo Brands

Food and Beverage Services

Tampa, Florida 38,875 followers

Hydrate a Healthy America™ -- A leading North American branded beverage company with a focus on healthy hydration.

About us

Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Website
https://www.primobrands.com/
Industry
Food and Beverage Services
Company size
10,001+ employees
Headquarters
Tampa, Florida
Type
Public Company
Specialties
Water, Beverages, Refreshments, Water Dispensers, 3 and 5 Gallon Water Exchange, Purified Water Refill Stations, Water Direct, Water Filtration, Packaged Water Products , and Healthy Hydration

Locations

Employees at Primo Brands

Updates

  • View organization page for Primo Brands

    38,875 followers

    Did you know tomorrow is #AmericaRecyclesDay? A day that encourages Americans to recognize the importance of #recycling and spread the word on how it helps us reduce waste. At Primo Brands, we are focused on increasing the circularity of our packaging from the materials we use, including recycled content and renewable packaging. In fact, we’re aiming for an average of 50% of our beverage packaging to be made from recycled or renewable materials by 2035, eliminating 1.5 billion pounds of virgin plastic. In addition, we aim to increase the volume share of our reuse and refill bottle solution by 2030, avoiding 239 million pounds of plastic. Learn more in our #sustainability report: https://lnkd.in/gGuSMSHD

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  • This #VeteransDay, we honor the courage and sacrifice of those who have served our country. Creating pathways for professional and personal achievement for our veterans is vital work, and we’re proud of the partnership between our Pure Life® and UHP, whose mission is to empower veterans to find renewed purpose in the fields of wellness and fitness after their service in the military.  Learn more about UHP here: https://lnkd.in/ezpiGfTZ  

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  • Along with our Q3 earnings release, Primo Brands is thrilled to announce the appointment of Eric Foss as our Executive Chairman and Chief Executive Officer. Eric is an experienced executive, having served as Chairman and CEO of global, consumer-centric businesses. He is known for his people-first leadership philosophy, brand-building experience, operational and executional expertise, and ability to drive long-term growth through customer focus, innovation, and creating a winning culture. Sending our warmest welcome to Eric as we continue our mission to Hydrate a Healthy America! https://lnkd.in/eNznF6Rv

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  • We’re proud to share that the construction of our Poland Spring® brand’s 10-megawatt #renewableenergy project in Hollis, Maine is finally complete!     This solar energy installation will produce enough clean electricity to supply up to 20% of the current energy needs of the facility. Occupying 50 acres of land, the annual greenhouse gas emission reductions from this project will be equal to the emissions of over 2,400 residential homes. 

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  • EXCITING NEWS! We are thrilled to celebrate the groundbreaking of our second The Mountain Valley® facility in Garland County, Arkansas! This 200,000 sq ft. facility will expand our manufacturing capabilities to support the growing demand for the brand and ensure high-quality products our consumers love – on a greater scale. This investment underscores our ongoing commitment to Arkansas and will create economic opportunities within Hot Springs. We are proud to grow our roots deeper in Garland County! #PrimoBrands #HydrateAHealthyAmerica #TheMountainValley #PeopleandCommunity

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  • We are proud to share this exciting recognition! Primo Brands has been named one of America’s Greenest Companies by Newsweek! Congratulations to everyone at Primo Brands who drives our mission forward.

  • At the source of every drop lies a story. For Poland Spring® Hydrogeologist Mark Dubois and his daughter Sophie, these springs are more than just water – it’s a reminder that care, protection, and connection help preserve them. For 180 years, we’ve helped to protect these waters – a commitment that reminds us why we do what we do, and who we do it for.

  • View organization page for Primo Brands

    38,875 followers

    We are excited to share that we’ve been named one of America’s Greenest Companies by Newsweek!   The rankings looked at more than 25 data points across four key areas: ·        Greenhouse gas emissions ·        Water usage ·        Water generation ·        Sustainability data and transparency   At Primo Brands, we’re proud of the progress we’ve made – and we look forward to making an even greater impact! Learn more: https://lnkd.in/g2D82QxK #AmericasGreenestCompanies #PrimoBrands #Sustainability #Newsweek

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  • We want to give a big thank you to our Ice Mountain® Spring Water team for helping Michigan elementary school students start the school year off right!     New backpacks filled with essential school supplies like crayons, markers, pencils, erasers, glue, and pencil sharpeners were delivered to schools in Mecosta and Morley-Stanwood.      We are proud to support the communities we call home.     #PrimoBrands #BacktoSchool #HydrateAHealthyAmerica 

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Funding

Primo Brands 1 total round

Last Round

Post IPO secondary

US$ 1.3B

See more info on crunchbase