Premier Nutrition: The Good Energy People

At PNC we go all-in on Halloween — which we think speaks volumes about our casual, fun, and connected work culture — and this year was no exception. In true builder spirit, our teams transformed the office into a circus, Area 51 (yes, aliens included), a fully stocked Target featuring Premier Protein shakes, Santa’s Workshop, (because why wait for December), a music festival, and our legal team showed up as rock, paper, scissors. Hordes of minions, pirates, human piñatas, aliens, a pickle, boba tea, and—of course—dogs in costume were seen throughout the office. And for those seeking wisdom, our very own in-house fortune teller, Madame Premier, was ready with advice from her “walking” booth. Click through the photos to see all the fun — only 364 days until we get to do it again! #halloween #officeculture

We’re honored to be included in PEOPLE Magazine | PEOPLE.com 2025 list of 100 companies that care. The list highlights companies across the U.S. that best demonstrate outstanding respect, care, and concern for their employees, communities, and the environment. We’re strong believers in supporting a Good Energy culture. This means focusing on our people-first values of Connect & Belong and Pay it Forward. This includes company give-back days, monthly leadership workshops, employee-led philanthropy programs, weekly all-company meetings that each employee takes a turn hosting, and traditions like our annual Cricket smackdown between the Research and Innovation and IT teams. And that doesn’t even scratch the surface of everything we do! If this sounds like a work culture that you’d enjoy, be sure to check out our jobs page on LinkedIn – we’re hiring! #companyculture #companiesthatcare #peoplefirst

Check out the sweetest collab of the summer! Premier Protein has teamed up with Milk Bar on a protein-packed menu featuring three exclusive protein menu items made with Premier Protein shakes or powders. Blueberry Pancake Super Cookie, Power-Packed Tiramisu Truffle, and Mega Milkshake Caramel Cake will be available in August at the NYC, LA, and Washington DC Milk Bar flagship locations in-store and for delivery on DoorDash, UberEats, and GrubHub. Want to try it but can't make it to those flagship stores? The Blueberry Pancake Super Cookie will also be available in-store in Chicago and online from milkbarstore.com for delivery nationwide. A big shout-out to Hannah Deixler and Kristin Rasmussen for bringing this partnership to life. It’s just what we needed to power us through the rest of summer!

Our shakes have never looked – or tasted - better! We’re thrilled to unveil a new look for Premier Protein featuring a refreshed logo, evolved design elements, and modern colors to help bring even more joy to our consumers' health journey.   We’ve also updated the flavor of our best-selling chocolate, vanilla, café latte, and caramel to be even more delicious, while still delivering 30 grams of protein, 160 calories, and 24 vitamins and minerals.   You’ll find our new look and updated flavors starting now, as new packaging begins appearing on store shelves across the country, as well as in advertising, social media, and on our Premier Protein website.   There are so many thanks to go around for bringing this massive effort across the finish line. A huge Ring the Bell for many teams throughout Premier Nutrition, including the Premier Brand Team, Consumer Experience, Digital and Creative, Research and Innovation, Quality and Regulatory, Operations, and Sales. #rebrand #brandrefresh #goodenergy

At PNC, we’re on a mission to help people live healthier lives, so we’re excited to announce the launch of Premier Protein’s new Shakes for Shifts program aimed at taking care of those who take care of us. To kick off the program, Premier Protein is sponsoring the American Nurses Association (ANA) through a $450,000 donation to fund nursing scholarships and initiatives that improve the well-being of the over five million nurses in the U.S.. From burnout to mental and physical health struggles, coupled with the rise in demand to support people with chronic conditions, nurses have never been in greater need or under more stress, and we’re honored to support them for the meaningful work they do throughout our communities.   A big shout-out to Alie Vaselenko, PNC’s Senior Digital Marketing Manager, who spearheaded the development of this amazing program that aims to spread good energy to the caregivers that so many of us rely on every day. #shakesforshifts

We’re Ringing the Bell to announce that we’ve been named one of 15 Companies with the Best Workplace Culture in 2025 by CultureCon®, highlighting organizations leading with purpose, prioritizing people, and redefining what workplace culture truly means.   In particular, our Good Energy Academy was cited as an outstanding initiative that brings our purpose and values to life through open discussions, collaborative activities, and creative brainstorming. Hats off to our Director of Employee Experience, Amanda Diamondstein, for helping build and lead such an amazing program.   At Premier Nutrition, we believe a positive, people-first culture fuels our business. By placing culture at the center of our business and embedding our values into everyday work, we create an environment where people can bring their full selves to work and do their best work.   Thank you to every member of the Premier Nutrition team who contributes to our exceptional workplace culture. This recognition belongs to all of you! #WorkplaceCulture #BestPlacesToWork #CultureCon2025 #GoodEnergyAcademy #HumanFirst #EmployeeExperience

This week we had an exciting Builders’ Workshop featuring Wendy K. Smith presenting, “Both/And Thinking: Embracing Creative Solutions to Your Toughest Problems.” A published author and expert, Wendy shared her learnings on balancing the competing demands of running a fast-growing business and why it’s ultimately more beneficial to explore complexity versus viewing decisions as “either” “or.” As big believers of living in the “and” we pride ourselves on prioritizing performance AND kindness, empathy AND accountability, and clear AND kind feedback. This recent Builders’ Workshop provided perspective and tools to help navigate the tension of balancing competing priorities while making business decisions. Our Builders’ Workshops gather the entire company to learn from award-winning leaders and thinkers to explore how to grow and develop skills that reinforce our purpose-led culture. A big thank you to Wendy K. Smith for sharing her insights and reminding us that while learning into the “and” may be more challenging, it’s worth the effort.

Big news - Our NEW Premier Protein ad campaign is LIVE! You can catch it everywhere from TV and streaming platforms to YouTube and social media. It’s 2025 and we’re ushering in the new year Changing Lives with Good Energy by helping people commit (or re-commit) to their health journeys – making the road to better, better! Check it out below (volume on) and let us know what you think. A big Ring the Bell to our brand team members Amy Larek, Maggee VanSpeybroeck, Kristin Rasmussen, and Steve Hay, among many others, who brought this amazing campaign to life.

For the second year in a row, our PNC elves supported families in need through the adopt-a-family program at the Davis Street Community Center in San Leandro, CA. PNC employees purchased gifts for 25 families ranging from toys to clothes to grocery gift cards. Extra special thanks to everyone who helped transport the toys and other gifts to the community center for distribution. Wishing everyone a wonderful and safe holiday season.