Pennant Digital creates audience development solutions that win.
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603 Mattison Ave
Asbury Park, New Jersey 07712, US
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Since Pennant Digital launched in 2020, we've hired three interns. All three were retained at the conclusion of their internships and are invaluable full-time employees today. Here's the listing for internship number four!
This week's roundup of social media job listings includes roles at Southwest Airlines, Red Bull, 1Password, and more:
"Now that I’m hiring for my own team, I can say: the people with newsletters, blogs, portfolios, etc., always stand out." Spoke with Stella Kleynerman, McDonald's Social Media Manager, about how she landed her job, why curiosity drives success, and what it's like to watch fans go crazy for Minecraft content. Read it all here!
YouTube has a long list of tips to get the most out of Shorts. Here's the best of the best + why straight-to-consumer millennial core is about to get stuck in your head, thanks to Warby Parker Read it all in the latest edition of Make It Go Viral🫠
This week's roundup of social media job listings includes REMOTE roles at HOKA, Acorns, Paula's Choice Skincare, and more:
“While staying on top of viral trends is more important than ever, what really stands out to me are the brands that go beyond chasing what's popular and instead craft narratives that feel intentional and true to their identity.” Jess Focht, social media specialist at Paperless Post, tells us why sometimes you have to kill your darlings, the importance of staying curious, and the coolest experience she's had in social. Read it all here!
“The biggest shift was moving from transactional content to transformational content. Content that invites people in, sparks emotion, gets shared, and lives beyond the scroll.” It’s possible no one is having more fun on social than Build-A-Bear Workshop, and they’re doing it all with a lean internal team. I talked to Kelli Nicholson about what goes into reimagining an established brand, why storytelling is an integral part of their strategy, and the importance of listening. Read it all here!
SEPHORA, Chipotle Mexican Grill, and Peloton Interactive are among the companies with social media openings right now 👇👇
"Make the time to evaluate content performance and track audience growth, impressions, engagements, etc. It’s so easy to think you haven’t accomplished anything, but when you take a moment to look back you’ll realize how much you’ve done." Casey Smith, Social Media Manager at Slack, shares why enthusiasm is key, why you should always be tracking your wins, and the coolest experience she's had in social. (Spoiler alert: it involves Jeff Goldblum) Read it all here!
From HBO's White Lotus accounts to Dutch Bros Coffee on Threads to Build-A-Bear Workshop, here are a few brands who are having a whole lot of fun doing what they do. Plus Prime Video & Amazon MGM Studios go full messy wading into the Sydney Sweeney/Glen Powell drama and thank you, Morning Brew, for your services on X. Read it all here!