PACSUN

🌟 Celebrating Our PACSUN Field Managers of the Month! 🌟   Our Field Managers are key to shaping the Pacsun experience - driving our brand forward while staying connected to the pulse of youth culture. They’re trend-aware, high-energy leaders who bring our mission to life day in and day out. With their innovation, guidance, and unwavering commitment, they help create memorable experiences and empower their teams to shine.   We see you, we appreciate you, and we couldn’t be more grateful.   Congratulations to this outstanding November crew - here’s to continued success and growth!   #Pacsun #ManagersOfTheMonth #LeadershipInAction #YouthCulture

⭐ Earlier this week, we brought our PACSUN Youth Council to HQ for a full day of collaboration, trend dives, brand-building conversations, and real talk about what’s shaping youth culture right now. Throughout the product sessions, creative workshops and spontaneous hallway debates, this group showed up with insight, energy, and a point of view that is going to undoubtedly move the needle. Take a peek at the quick highlight reel from their visit – a fun snapshot of the curiosity, creativity, and cultural fluency they bring to the table. A huge thank you to every Council member and every Pacsun partner who made this first session a success. Together, we’re leading the way with this work and setting a new bar for how brands co-create with youth! 🚀 Lyla Biggs Anais Lee Mirabelle Lee Sienna Lewis SHEA DURAZZO Mark Aoki Teala Dunn #Pacsun #YouthCouncil #YouthCulture #ShapeWhatsNext #FutureOfFashion #CommunityInAction

  Youth culture is shifting faster than ever, and the brands that are winning are the ones eager to listen, adapt, and move with intention.   📊 The new Piper Sandler Taking Stock With Teens report reinforces what we see every day inside our Pacsun community: young people are evolving how they spend, what they value, and which brands earn their trust. It also gives us another data point that validates the Pacsun Youth Report and the signals we’ve been tracking directly from our Gen Z and Gen Alpha consumers. 🛍️   We’re energized by the momentum and grateful for the continued insight this report brings.   The movement in the 2025 rankings speaks for itself:   📈 Pacsun online shopping destination ranking for ‘Males’ turns heads with a steep step-up to #3 from #10 ⬆️ Pacsun online shopping destination ranking surges from #10 to #5 ‼️ Pacsun apparel ranking jumps from #7 to #5   This progress is in no way coincidence. It’s driven by young people who show up, share openly, and push us to think bigger. Their voices shape how we build product, tell stories, and design experiences that reflect where culture is heading next.   We’re committed to listening deeply, building alongside youth, and co-creating in ways that keep us ahead of the curve. Brands that partner with young people don’t just stay relevant - they lead.   At PACSUN, community is everything, and we are so appreciative of everyone contributing to this conversation and raising the bar across the industry.   #Pacsun #YouthCulture #PiperSandler #GenZ #Retail #YouthConsumerTrends

Our Anaheim-based Buying Team is looking for trend-driven visionaries! If you live and breathe youth culture, have a sharp eye for what’s next, and know how to turn insights into product that feels fresh, inspiring, and distinctly PACSUN — we want to hear from you for the following roles... ✨ Buyer – Graphics & Fleece 🌴 Buyer – Swim & Active 👚 Associate Buyer – Women’s Woven & Knit Tops   Ready to define what’s next - or know someone who is? 👉 Apply below or tag them in the comments! https://lnkd.in/gP8UFFre https://lnkd.in/ge32Rtis https://lnkd.in/g3BweBVb   #Pacsun #Buyer #NowHiring #YouthFashion #Trendsetter #StyleInnovation #JoinThePacsunCommunity

🎃👻 Culture, Creativity, and Connection Come to Life at PACSUN HQ! 🌼🕯️   To celebrate this week’s seasonal festivities, our PACSUN team came together for a spirited Halloween costume contest featuring both employees and their adorable pets as well as a beautiful tribute with a Día de los Muertos ofrenda.   Costume contest categories included Best Team, Most Original, Scariest, Cutest Dog, and Scariest Dog – and our associates really brought their A-game! 🐾✨   In honor of Día de los Muertos, we created a shared ofrenda in our courtyard, inviting team members to contribute photos or small tokens representing loved ones they wish to remember. Alongside, we showcased our latest Día de los Muertos–inspired product collaboration - a tribute to artistry, remembrance, and culture that connects fashion to community. 💛 We are so grateful for everyone who participated and helped make this day such a special celebration of culture, creativity and FUN!   #Pacsun #TeamPacsun #Halloween #DiaDeLosMuertos #LifeAtPacsun

📊 Gen Z and Gen Alpha say value comes first. 👉 Explore the full Youth Report by PACSUN to see what’s really driving the next generations' decisions. https://lnkd.in/egrRDHJW From the minds of 6,000 Youth Respondents: 💸 56% look for the best deals 🛠️ 53% prioritize durability 📉 36% search for coupons 🌱 Only 5% make eco-friendliness their top priority While headlines often paint today’s youth as the sustainability generation, their wallets tell a different story. Price and product longevity lead the way —with sustainability trailing behind. 💡Key takeaway for brands? Durability and cost-effectiveness remain table stakes, while eco-values, though important, aren’t yet the deciding factor in most purchases. #Pacsun #YouthReport #GenZ #GenAlpha #ConsumerInsights #FutureOfRetail

📣 Culture decoded. The PACSUN Youth Report has dropped. 📣 🔗 Download the full report here for the latest on this key demographic: https://lnkd.in/g4tk4XKs With data from 6,000 Gen Z + Gen Alpha voices. One reality check on what actually matters: 💭 Mental health > everything (42% call it their #1 priority) 🎶 Music beats fashion + socials as identity’s core 📲 TikTok = the culture feed (60% for fashion discovery, 66% for news) 📸 The creator dream is alive—1 in 5 want it, nearly 1 in 3 Gen Alpha 👖 Style is self-made… but Y2K + iconic throwbacks still run deep This isn’t a trend piece. It’s the blueprint. As our CEO Brieane Olson put it: “The Youth Report is our stewardship - listening, honoring youth voices, and opening access to insights that shape the future.”   Let us know - Which of these insights feels most true in your world right now? #YouthTrends #MarketResearch #CultureFirst

At PACSUN, we move at the speed of youth culture - blending creativity, innovation, and style to inspire what’s next. We are seeking an experienced Director of Paid Media to lead our team in defining what’s next for Pacsun’s digital footprint and performance marketing engine. If you thrive on brand storytelling and funnel optimization and have a track record in managing performance strategy across channels to deliver measurable results, we’d love to hear from you. 📍 This role is located at our Anaheim, CA Headquarters 📩 Ready to make an impact? Apply at the link below and join the movement.   https://lnkd.in/g9yZZU8a   #Pacsun #NowHiring #DigitalMarketing #YouthCulture #PaidMedia

🌟 Shoutout to Our PACSUN Field Managers of the Month! 🌟   At Pacsun, our Field Managers play an integral role in shaping both the customer experience and the success of our brand. They’re champions of youth culture - trend-savvy, energetic leaders who bring our vision to life every day. Through their creativity, mentorship, and dedication, they create unforgettable moments and inspire their teams to do the same.   We see you; we celebrate you, and we THANK YOU! Congratulations to this incredible October group – we wish you continued growth and success!    #Pacsun #ManagersoftheMonth #LeadershipInAction #YouthCulture

🌎 This World Mental Health Day, we’re reminded that self-expression starts from within. 💚 At PACSUN, we’re proud to stand alongside Selena Gomez and the Rare Impact Fund in supporting young people everywhere through access to mental health resources and education. Every purchase from the RARE DNM Edit - our signature denim collection created in partnership with Selena Gomez’s Rare Impact Fund - directly supports this mission of enabling mental health access for youth around the world. Because when we take care of our mental health, we show up as our most authentic selves - confident, creative, and connected. Join us in celebrating this important day and explore the collection that gives back: https://lnkd.in/gF_iUiwK #Pacsun #SelenaGomez #RareImpactFund #Rare #RareDNMEdit #MentalHealth #WorldMentalHealthDay