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NielsenIQ

NielsenIQ

Information Services

Chicago, Illinois 1,617,975 followers

The world's leading consumer intelligence company.

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About us

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Website
https://niq.com/
Industry
Information Services
Company size
10,001+ employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
1923

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    NIQ is now a Certified Global Partner for Marketing Mix Modelling with Google Meridian! This milestone reflects our commitment to transparent, actionable MMM solutions - helping advertisers optimize investments and drive real results. Read the press release for more info 👇

    View organization page for NIQ for Media
    NIQ for Media

    783 followers

    It’s official! NielsenIQ has been recognized by Google Meridian as a Certified Global Partner for Marketing Mix Modelling (MMM). 🌍 This milestone reflects our commitment to delivering transparent, scalable, and actionable MMM solutions that help advertisers evaluate and optimize their marketing investments across markets worldwide. Read the press release for more details: https://lnkd.in/eiBvUE5Z A huge thank you to our teams and partners who made this possible. We’re excited to help marketers move beyond vanity metrics and toward real-world performance. hashtag#NIQ hashtag#GoogleMeridian hashtag#MMM hashtag#MarketingEffectiveness

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    Southeast Asia's e-commerce momentum continues to accelerate. Here's how NIQ's enhanced FMCG E-commerce measurement solution - in Thailand, Indonesia, and Singapore - is helping brands navigate this fast-growing channel.

    View organization page for NIQ for FMCG
    NIQ for FMCG

    12,787 followers

    E-commerce in Southeast Asia is reshaping how consumers shop and how FMCG brands compete. With NIQ’s enhanced FMCG E-commerce Measurement Solution, manufacturers and retailers gain a harmonized view of online and offline performance to track growth, benchmark share, and uncover opportunities. Learn more: https://lnkd.in/efHyev9J #NielsenIQ #Ecommerce #FMCG #SoutheastAsia

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    Flexible payment options are reshaping how consumers buy home appliances. Discover how retailers can adapt in our report, Home Appliances Outlook 2026: What consumers want 👇 

    View organization page for GfK - An NIQ Company
    GfK - An NIQ Company

    329,025 followers

    Consumers are rethinking how they pay for their home appliances—and brands must keep up. Flexible installment plans and “buy now, pay later” options are gaining traction, especially in Eastern Europe and LATAM. Subscription and rental models are also rising, giving retailers new opportunities to engage with customers before renewal moments. Explore our report, Home Appliances Outlook 2026: What consumers want, to understand how payment preferences are shifting—and how to win market share 👉 https://lnkd.in/e2RZAAq5 #HomeAppliances #RetailStrategy #NIQInsights #ConsumerBehavior #CPGTrends

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    NIQ’s Marta Bowles will take the stage at The Wall Street Journal CMO Council Summit for a pivotal discussion: From data to decisions, the CMO’s ROI reckoning. Backed by insights from our latest CMO Outlook: Guide to 2026, the dialogue will highlight the urgent pressures CMOs must navigate to: - Prove impact in every channel - Integrate fragmented data into a single source of truth - Lead AI adoption without compromising data quality The stakes have never been higher. Are you ready to meet the coming challenges head on? Get ahead of the curve: https://lnkd.in/embtGN9a

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    Marketing is at a crossroads. Are you ready for what’s next? Marketing leaders are facing a new reality: Budgets are shrinking, expectations are rising, and every decision is under scrutiny. Our Chief Communications Officer and Head of Global Marketing COE, Marta Bowles, joins the The Wall Street Journal CMO Council Summit to explore how CMOs can turn disruption into growth. Our CMO Outlook: Guide to 2026 reveals what’s top of mind for marketing leaders, from proving ROI to embracing AI-driven strategies and breaking down data silos. Don’t wait for the recap, start thinking ahead now: https://lnkd.in/eBmJ8yiN

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    Shopping behavior is shaped by ease, not by channel boundaries. In-store still drives 77% of FMCG sales, but digital growth is accelerating.   Explore NIQ’s Consumer Outlook: Guide to 2026 to see where growth is happening👇    #ConsumerOutlook #NIQInsights  

    View organization page for NIQ for FMCG
    NIQ for FMCG

    12,787 followers

    Consumers are shopping more online—but they’re still spending more in-store. In the US, online shopping occasions are up +16%, yet in-store still drives 77% of FMCG sales. The average household spends nearly three times more in-store than online. This is not a channel competition—it’s a call for balance. FMCG brands must optimize for both, delivering seamless, personalized experiences wherever consumers choose to shop. Explore NIQ’s Consumer Outlook: Guide to 2026 👉 https://lnkd.in/ezwy7Mhd #CPGTrends #NIQInsights #Omnichannel #ConsumerBehavior #FullView

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    Sharing a glimpse of the energy and pride from our Global Technology Awards (GTA) in Pune & Chennai, a celebration of the people and ideas powering breakthrough innovation at NIQ. Moments like these remind us why NIQ continues to lead with technology, data, and heart. If you’re excited by impact, innovation, and an inclusive culture, we’re hiring! Check the comments for open positions and details about our India Tech Diversity Hiring Drive on 22nd November in Pune & Chennai. #LifeAtNIQ

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  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    Fashion trends are shifting fast! Download our full deck and catch the key insights from the NIQ and Tommy Hilfiger webinar 👇

  • View organization page for NielsenIQ
    NielsenIQ

    1,617,975 followers

    Flexible payment options are reshaping how consumers buy home appliances. Discover how retailers can adapt in our report, Home Appliances Outlook 2026: What consumers want 👇 

    View organization page for GfK - An NIQ Company
    GfK - An NIQ Company

    329,025 followers

    Eco-conscious intent doesn’t always lead to eco purchases. While many shoppers care about sustainability, decisions at the point of purchase are often led by price, performance, and availability. To close the gap, brands must connect environmental benefits with everyday value—through durability, repairability, and smart usage insights. See how consumers’ sustainability focus within home appliances is evolving in our report 👉 Home Appliances Outlook 2026: What consumers want https://lnkd.in/exTwjx8w #TechAndDurables #HomeAppliances #NIQInsights #Sustainability #ConsumerBehavior

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