Marigold

RCS is helping brands activate customers in the moment — with immersive media, interactive carousels, and one-tap actions right in the native messaging inbox. At MarTech Summit London, Marigold’s VP of Mobile Andy Gladwin and Google's Tim Atkinson shared how RCS is transforming mobile engagement for marketers — combining the reach of SMS with the interactivity of modern messaging apps. Learn how RCS helps brands move beyond one-way messages to build mobile experiences that feel trusted, timely, and worth engaging in our latest article: https://hubs.li/Q03V1f0Y0 #RCS #MobileMarketing #MarTech #CustomerEngagement

Traditional ad models aren’t keeping up with how audiences actually engage. Publishers are shifting focus from rented reach to owned relationships, the channels they control and the data that fuels them. Email, apps, and websites are opportunities to build engagement. Hearst UK for example, saw conversion rates jump up to 100% and newsletter opens rise by 10% after optimizing how they use first-party data. The publishers leading right now are the ones getting creative with interactive content, adding gamification, and personalizing the experience. They're moving from generic, broad-reach tactics to personalized strategies that genuinely resonate with audiences. Read the full analysis here: https://hubs.li/Q03TSR1y0 #PublisherRevenue #DigitalPublishing #EmailMarketing #DataStrategy

Customer lifetime value (LTV) isn’t just a metric. It’s proof of how well you’re building relationships that last. Most marketers obsess over acquisition costs, but getting customers through the door is only the beginning. Real growth is what happens after the first sale — keeping them coming back, spending more, and actually enjoying the experience. Here’s how marketing automation helps you do it: https://hubs.li/Q03TxCS50 #CustomerRetention #RetailMarketing #LoyaltyStrategy #RetailGrowth

BBC Studios turned interactive experiences into data-driven engagement. Through quizzes and games across Doctor Who, Bluey, and BBC Earth, they now capture zero-party data that powers personalized content and informs strategy. One campaign alone generated 84,000+ views and 61,000 entries. See how they did it: https://hubs.li/Q03T7nxy0 #CustomerEngagement #MarketingStrategy #CRM #Personalization

Search traffic is changing fast. AI summaries are answering questions directly in search results, and publishers are seeing the impact — some have reported traffic drops of 50% or more. But there's a path forward. The publishers who'll thrive are doing two things: optimizing content to get cited in AI answers, then converting that visibility into direct relationships through email, apps, and communities they own. Hearst UK doubled email conversion rates. Metro.co.uk s personalized newsletters hit 45% open rates. BBC Studios captured 61,000 entries from a single interactive quiz. The shift is real, but so is the opportunity. Read how leading publishers are turning AI disruption into owned audience growth: https://hubs.li/Q03SV6t40 #PublisherStrategy #AudienceDevelopment #DigitalPublishing #EmailMarketing

When KFC set out to modernize its loyalty experience, the goal was simple: strengthen customer connections across every part of the brand. With Marigold as a partner, they redefined what loyalty could look like for millions of fans. The new KFC Rewards program goes beyond points and perks, creating a personalized space for customers with gamification, exclusive offers, and insights that shape smarter marketing.
 A year later, more than 6 million members have joined. The results are clear: more frequent visits, higher engagement, and stronger relationships with every order.
KFC and Marigold are proving that loyalty built on data and creativity can fuel meaningful growth. Learn more about how they did it: https://hubs.li/Q03Sw1010 #LoyaltyMarketing #CustomerData #MarketingStrategy #RetailTech #CustomerExperience

Consumers face more than 10k brand messages every day. Their expectations have never been higher. They want personalization that feels effortless, value that feels mutual, and experiences that feel native. We’re living in an era defined by conversations. But also by innovation. That’s why we’re thrilled to join forces with Google at The MarTech Summit London to explore how RCS (Rich Communication Services) is transforming mobile engagement. Catch Marigold’s VP of Mobile Andy Gladwin and Google’s Tim Atkinson live on stage, Wednesday, November 12, as they share how leading brands are using RCS to: - Deliver rich media and interactive carousels directly in the native messaging inbox - Enable one-tap actions that drive immediate conversions - Build branded, secure experiences that inspire trust and loyalty Ready to see how RCS is redefining customer communication?
Learn more at: https://hubs.li/Q03Sp1yN0 #MarTech #MarketingTechnology #AIMarketing #CustomerExperience

The Forrester Loyalty Platforms Landscape report will only be available for a few more days. See the trends reshaping loyalty and the solutions helping marketers meet rising consumer expectations. If you haven’t read it yet, now is the time before access closes. Read the report before it’s gone: https://hubs.li/Q03RHHFz0 #CustomerExperience #Personalization #CustomerEngagement #LoyaltyStrategy #DigitalMarketing #ForresterLoyaltyReport

Winning back lapsed customers is one of the hardest challenges in retention marketing. HEMA just proved it's absolutely doable. Working with Marigold, HEMA built a robust customer decision journey strategy. They launched 19 personalized lifecycle campaigns designed to meet customers at every critical moment, from awareness through reactivation. The results speak for themselves: 24% of lapsed customers reactivated, higher click-through rates, increased revenue and sessions, and lower unsubscribes. All while sending significantly more emails. The key was combining data-driven insights with creative execution, using real-time loyalty data integration and journey orchestration to deliver relevant, one-to-one experiences at scale. This wasn't just automation. It was about precision, personalization, and meeting customers where they are. If you're looking to strengthen retention and drive meaningful growth, this case study is worth your time. Read how HEMA did it: https://hubs.li/Q03Rzf-P0 #RetailMarketing #CustomerEngagement #LoyaltyStrategy #Personalization

There is still time to catch us at Digital Marketing for Financial Services New York this week and speak with our on-site experts to speak about the future of AI within financial services marketing. Or stop by our booth for a live demo of our industry-proven platform. Don’t miss hearing from Justin Orgel, Sr. Director, Business Architect, on November 6 at 4:15 pm as he shares why static campaigns and manual workflows can’t keep pace with rising expectations or regulatory complexity. Learn how top financial brands are embracing autonomous lifecycle messaging, powered by AI, to streamline workflows, personalize content, and ensure compliance—while delivering smarter, more impactful customer experiences at every stage. Learn more about how Marigold helps top FinServ brands modernize their messaging and tech stacks for agility and growth: https://hubs.li/Q03RjXpB0 #MarigoldAtDMFS #FinServ #CustomerMessaging #FutureofFinance