maurices

This fall, as we closed the door on our prior fiscal year, we published our first annual ✨ People & Culture Report ✨ - a look back and celebration of the incredible associates we have at the heart of our brand and everything we accomplished together. We're tremendously proud of the people centric, values based culture we've cultivated throughout our 94 years in business & we look forward to sharing more from our People & Culture report in the coming weeks. Everything in our People & Culture report is woven together through our Heart & Soul Map, pictured here, which is engrained in each and every one of us at maurices. Our Heart & Soul Map isn't just what we preach in interviews. It isn't just painted on a wall or posted on social media. It comes to life through our incredible associates' and their practices & behaviors - Every. Single. Day. 🩵

On Veteran’s Day and Remembrance Day, we pause to honor the extraordinary courage, dedication, and sacrifice of those who have served in the Armed Forces. This day is not only about recognizing the women and men in uniform but also about acknowledging the unwavering support of military spouses and families who stand behind them. We're proud to share a story from our very own Gabby Duncan, Store Leader in Minot, North Dakota, and her husband, Technical Sergeant Anthony Duncan of the United States Air Force. Huge thank you to Gabby for sharing their story & Anthony for his service! Also, a shout out to our Military ARG for the work they're doing at maurices, including a card writing event all week this week, in support of the American Red Cross Holidays for Heroes Program.

Last week our Parents ARG (Associate Resource Group) hosted our 3rd Annual MAU-LOWEEN at maurices! We have a costume competition for associates and had over 50 mini ghouls and goblins join us for some fun activities in our family room and some premier trick-or-treating 💯 🎃 Our execs joined in the fun handing out candy to all the kiddos (those with full size candy bars won the popularity contest - others take note for next year). 👻

💡 Did you know? 💡 Every first Friday in October, the world (or at least the Midwest) comes together to celebrate the timeless, cozy, and endlessly stylish pattern we all know and love—plaid. And at maurices, we never miss a chance to turn a pattern into a party! Plaidurday was born in 2010 thanks to Bugsy Sailor, a proud plaid enthusiast from Lansing, Michigan, who was lovingly heckled by his coworkers for wearing plaid a lot. One morning, he had an epiphany: why not dedicate a whole day to plaid? And just like that, Plaidurday was stitched into history. Since then, Plaidurday has grown into a global celebration of creativity, connection, and community—all wrapped in flannel. Whether it’s shirts, scarves, socks, or full head-to-toe looks, plaid brings people together in the most colorful way. 📸 Our associates showed up in style, and we’ve got the photo to prove it! Need to refresh your plaid wardrobe? Check out all the plaid we have to offer right now in stores & online! P.S. Thanks to Jon Forsman, a member of our IT Leadership Team, it is now officially acceptable to wear plaid pajama pants to work on Plaidurday 😆 #Plaidurday #MauricesStyle #LifeAtMaurices #FlannelFriday #PlaidPower #AssociateCulture #WorkWhereYouLoveToShop

Last week our top Store Leaders & District Leaders, as well as our entire Executive Leadership Team came together in Duluth for ✨ WINSPIRE ✨ -- our annual event recognizing the best of the best in retail! The team had sessions led by home office associates on Concept & Trend, Social Media Marketing, & Visual Merchandising. 🤩 They explored Duluth (& had 75 degree temps on the Vista Fleet)! 🕶️ They had themed events, danced 'til their feet hurt, shared feedback, met new friends, and CELEBRATED their incredible success! 🥂 Cheers to all of you! Thank you to everyone who helped make Winspire what it was! Here's to everyone already outfit planning for next year 🩵

Thanks to WDIO/WIRT-TV for joining us yesterday & welcoming our TOP 100 Store & District Leaders to Duluth!! It's officially WINSPIRE WEEK!! https://lnkd.in/dn_6KYAe

Sorry. Can’t. Winspire. Bye.✌🏽 This team has been in overdrive making sure our office and the Winspire experience is absolute perfection next week!! Thanks Shannon Vogel, Lyanne Valdez Yentsch, Kelly Cohen, Delaney Benson, and everyone else on the planning team for putting your Heart & Soul into next week!

We're a 94 year old brand, so we're not entirely sure how to create TikToks for LinkedIn without our summer interns 🫣 ... BUT queue the Taylor Swift "Ready For It?" music and prepare yourself for ✨ WINSPIRE 2025 ✨ next week in our original hometown of Duluth, MN!!! We are SO READY to welcome our TOP 100 🥇 Store Leaders & District Leaders to town to celebrate their achievements, give them a sneak peek to our amazing Holiday assortment, deepen the relationships between our best in class field team & home office partners, and so much more! Prepare for some maurices spam, LinkedIn! We can't wait to share more throughout the week! #maurices #workwhereyoulovetoshop #winspire2025

We recently had the opportunity to partner with an organization near & dear to us for the third year in a row - the Minnesota Ovarian Cancer Alliance. This annual event has quickly become a favorite for our home office associates because they have the opportunity to shop with & help style women who have survived or are in the trenches of their ovarian cancer journey. The courage, enthusiasm, and positivity the MOCA group brings to our office, shopping our sample room without refrain, is a privilege to witness. Thanks to everyone who was involved!

A big shout out to our Field Interns!   Over the past 10 weeks, we have had the pleasure of hosting 9 interns in our stores. They have immersed themselves in the fast-paced world of store operations gaining hands-on experience in leadership, customer experience, and driving sales goals.   From collaborating with Store Management to learning from home office partners, each intern brought curiosity, energy, and a fresh perspective to our teams. They’ve not only learned the ins and outs of retail management—they’ve contributed meaningfully to the success of our stores.   We’re so proud of the growth, dedication, and leadership they’ve shown throughout the program.   Thank you all for your hard work, enthusiasm, and commitment to learning. We can’t wait to see where your careers take you next!