Landor

Is creativity dead? D&AD needs proof of life. And so do we.   Our Global CCO Teemu Suviala has been named D&AD’s Jury President for Brand Identity Refresh, a space where the sharpest ideas earn their Pencil.   If your work can shift culture or stop the world mid-scroll, enter it.   Submissions open 26th November: https://lnkd.in/eRr2MxpQ #Landor #DandAD #Awards #Jury #BrandIdentity #BrandRefresh #Design #Creativity

Meet Imperia DEEP DIVE, episode 1/3 When a brand has shaped Italian kitchens since 1931, you don’t just ‘redesign’ it, you reimagine what pasta can be. For Imperia, we kept the heritage, broke the nostalgia, and tapped into a new kind of creativity: the genius of form and substance. A brand not defined by what’s made with the hands, but what’s invented with the mind. Watch the first episode, featuring Adriana Testaverde and Alessio Galdi. Stay tuned, the next course on craft is coming. Full story here: https://lnkd.in/e3X4TuXv #Imperia #Landor #Branding #Experience #Creativity #Rebrand #DEEPDIVE

From pixels to pulse. From product to feeling.   At SXSW 2026 Mauro Porcini, Samsung Electronics President & Chief Design Officer, and Teemu Suviala, our Global Chief Creative Officer take the stage for Designed to Feel: How Tech Brands Build Emotional Worlds.   Stay tuned for more info. https://lnkd.in/eAk3ZtwR #Landor #Samsung #SXSW2026 #SXSW #Design #Innovation #Technology #Brand

For many companies, brand represents more than half of enterprise value. So why are rebrands still approved on taste, not evidence? Nick Cooper, Global VP of Strategy & Innovation, argues that boards need new fluency in brand measurement – and new accountability for the business outcomes it influences. Read the full article Management Today: https://lnkd.in/dBs-647w #Landor #Consulting #Design #Experience #Brand #Marketing #Branding #Governance

Forget the old silos. The future of brand starts with people.   Our Group Chief People Officer, Carol-Ann White explores why the strongest creative work comes from alignment between marketing and culture – and why the real power couple in business today is the CMO + CPO.   Read the full piece in Advertising Week 👇 https://lnkd.in/euWmm5wf #Landor #Brand #CPO #People #Creativity #CMO #Marketing

50 years ago, Iceland’s women pressed pause – and rewrote the future.   As global leaders arrive for the 2025 Reykjavík Global Forum, we’re proud to celebrate our ongoing partnership with the Forum.   From creating their brand identity to launching the #DareWe campaign with Burson for the 50th anniversary of the 1975 Kvennafri, we continue to champion what we can achieve together.   Click for the campaign: https://lnkd.in/gbwnih_p #Landor #ReykjavikGlobalForum #Reykjavik25 #Reykjavik #Leadership #WomeninLeadership #GenderEquality

We’ve been doubled dotted. Proud to share we’ve won Red Dot Design Award’s Best of the Best for our work with Orchestre de chambre de Paris, and a Red Dot recognition for Syensqo.   Congrats to the teams! 👏   Read the case studies. Orchestre de Chambre de Paris: https://lnkd.in/eFjiNuyY Syensqo: https://lnkd.in/eT96fDvz #Landor #RedDot #RedDotDesignAward #Design #Awards #Brand #Rebrand

AI can generate infinite ideas. But only humans know which ones matter. In Advertising Week, Andrew Welch explores why humans remain the emotional alchemists of creativity – bringing clarity, nuance, and intent to where AI alone can’t go. Read the full story here: https://lnkd.in/eDwdEKYq #Landor #AdvertisingWeek #Experience #Design #Brand #Engagement #Culture

25 years. One name. A legacy of innovation. Accenture’s story began with one of the most ambitious naming challenges ever undertaken - led by Landor. Anthony Shore reflects in Fortune on the creative process and the precision behind a name that still leads the future. Read the story: https://lnkd.in/dQZyWVg6 #Landor #Branding #Naming #Creative #Experience #Accenture

The best brands start with a story. In an exclusive Transform magazine interview, our Executive Creative Director Ryan F. and Managing Director Marina Ammirato share the stories behind the award-winning Lobos 1707 and New York Golf Club from concept to impact.   Click to hear how strategy, storytelling, and design came together to build brands that move people, and how we create environments for designers to thrive. See more: https://lnkd.in/dRtDzqJP #Landor #Transform #TransformAwards #Lobos1707 #NewYorkGolfClub #Branding #Rebrand #Design