Konnect Agency

When was the last time you searched for information on a brand only to find your answer in the AI-filtered Google summary? No click, no moving onto a site to learn more...with all of the information you need right in front of you? Welcome to the age of no-click attribution. With AI-powered Google summaries, FAQ snippets, and social platforms that keep users in-app, brands are influencing consumer decisions long before a click ever happens. So what does that mean for marketers? It’s time to rethink what SEO value looks like. 👉 Visibility. 👉 Credibility. 👉 Search presence. 👉 Brand lift. The next era of marketing isn’t about chasing clicks. It’s about showing up where it counts. Read our latest POV on how brands can thrive in the age of zero-click discovery. https://lnkd.in/gWYDfWGC #KonnectAgency #DigitalMarketing #PRStrategy #ZeroClickSearch #MarketingTrends #AIMarketing #SEO #SearchStrategy #ThoughtLeadership #BrandVisibility

💡 The Creator Economy Is Stronger Than Ever! 💫 📊 98% of creator content now runs across multiple channels, proof that repurposing is power. 📈 94% of marketers say creator content outperforms traditional digital assets produced in-house. 💰 55% of organizations have increased their influencer marketing investment year-over-year, with 1 in 4 brands now spending $1M+ annually. And creators? They’re producing 33% more content than a brand’s internal team can on average (that's NUTS!) At Konnect Agency , we’ve long believed in this model by blending PR, influencer, and experiential strategies to create campaigns that truly konnect. From the start, we’ve encouraged clients to think creator-first, leveraging authentic voices and community-driven storytelling that doesn’t just reach audiences, but it resonates with the right demographic. As we look ahead, the most forward-thinking brands will focus on: ✨ Strategic Scaling: Building scalable frameworks for creator programs without compromising quality. 📊 ROI Measurement: Going beyond impressions to measure engagement: shares, comments, saves, sentiment, the metrics that matter. 🤝 Long-Term Partnerships: Moving past transactional influencer deals toward relationships built on trust, alignment, and creative collaboration. Because when done right, creators don’t just promote your brand, they become part of your story. Konnect with our team to see how you can get the best partnerships, collabs and influencers aligned with your brand. #agency #pr #creators #influencers #content

Last week, we turned up the heat at Sur La Table and 4th & Heart! 🔥 4th & Heart hosted an exclusive media + influencer cooking class, spotlighting how their gut-friendly ghee transforms classic dishes, from seared steak to golden pear tarte tatin. ✨ 36 top media + influencers joined us, including editors from Forbes, Vogue, SELF, and Tasting Table. Together, we swapped butter and seed oils for our rich, buttery ghee, showcasing how it delivers flavor, boosts confidence in the kitchen, and elevates every step of the cooking process. More flavor. More nourishment. More reasons ghee belongs in every pantry. #FourthAndHeart #CookWithGhee #SurLaTable

We’re not always ones to brag…but when your founder gets named to The PR Net Marcomms’ Most Influential List, the bragging rights come built-in. 😉 Our very own Sabina Gault has been honored on The PR Net’s Marcomms’ Most Influential List, celebrating the innovators and powerhouse voices moving our industry forward. From transforming brands to championing breakthrough ideas, Sabina leads with vision, grit, and heart. We’re lucky to build alongside her every day. #PRNet #MarcommsMostInfluential #AgencyLife

❄️ The holidays are the most wonderful (and most competitive) time of year for marketers. With ad spends soaring and audiences scrolling past endless deals, standing out requires more than flashy discounts. It requires connection. That’s where influencer marketing shines. Swipe through for our top holiday influencer tips, then dive deeper on the blog. https://lnkd.in/gJJDvSYc

We're celebrating some hard work here at Konnect! ⭐ Our Maple Hill “Name a Cow” Contest + Spring Brunch virtual event AND our Cracker Barrel "Big Game" activation have officially been named finalists in the 2025 PR Daily Awards! This recognition reflects the power of collaboration, creative thinking, and a shared vision. It also shines a spotlight on our team's ability to build authentic, buzz-worthy moments that bring people together in meaningful ways.

This month, we had the incredible opportunity to attend CreatorIQ Connect 2025 in Los Angeles, a two-day summit that brought together creators, brands, and agencies shaping the future of the creator economy. The event offered us a mix of keynote presentations and thought-provoking panel discussions. We dove deep into the themes that are increasingly defining this industry: AI’s growing role in creative storytelling, brand safety, and the shift from influencer campaigns to long-term creator partnerships (something we’re especially passionate about!). Beyond the panels, the energy was unmatched. We loved being in the midst of our LA community of innovators, marketers, and storytellers. #CreatorIQConnect #CreatorEconomy #InfluencerMarketing #CreatorMarketing #KonnectAgencyLA

New check-in alert! ✈️ Konnect Agency is now the Agency of Record for Crescent Hotels & Resorts. We’re checking into a new chapter with Crescent Hotels & Resorts, one of the leading operators of luxury and lifestyle properties across North America. From Marriott and Hilton to Hyatt and beyond, Crescent sets the bar high for hospitality — and we’re here to amplify their story. As the Agency of Record, Konnect will lead public relations and social strategy to elevate Crescent’s visibility and spotlight its excellence in operations, guest experience, and innovation. Together, we’re turning every brand moment into a five-star story. 🌟 Learn more about our partnership with Crescent Hotels & Resorts here: https://prn.to/4ou6ENz #KonnectAgency #NewClientAnnouncement #AgencyOfRecord #PublicRelations #BrandMarketing #CrescentHotels #HospitalityMarketing #LuxuryHotels

AI isn’t replacing traditional search, but the way people find information is evolving fast. According to Datos, 5.6% of U.S. desktop search traffic last month went to AI-powered platforms like ChatGPT or Perplexity — nearly double from just a year ago. That shift raises a critical question for brands: 👉 How will you ensure your brand shows up in the next generation of search? At Konnect, we’re guiding clients through this new landscape. One where: 🎯 Earned media is fueling AI results. 🎯 Trust and credibility outweigh paid visibility. 🎯 Discovery happens across AI, social, and traditional search simultaneously. Our latest POV breaks down what this means for brand leaders and how to prepare your PR and content strategies for AI-driven discovery. Read more on how storytelling, thought leadership, and earned media are becoming the new SEO: https://lnkd.in/gdEqyKQP #KonnectAgency #PublicRelations #AIMarketing #BrandVisibility #DigitalStrategy #EarnedMedia #MarketingInnovation #ThoughtLeadership #PRStrategy #FutureOfSearch

We’re proud to share some sweet news: Konnect Agency has been named the Agency of Record for Randy's Donuts, the iconic LA-based brand beloved by fans around the world. 🍩 As a cultural landmark and franchise expanding nationally, Randy’s Donuts embodies the kind of legacy-meets-growth story that defines today’s most exciting consumer brands. Our team will lead all consumer-facing PR efforts, driving awareness and media moments that match the energy, legacy, and ambition of this legendary donut brand. Here’s to celebrating an iconic partnership and creating national buzz for one of LA’s most beloved brands. Read more here: https://lnkd.in/gjaBBheZ