Big energy. Bigger partnership. It started with a FaceTime from Jimmy to Troy: ‘Let’s make a portable, high-protein snack.’ Now Jack Link’s x MrBeast is fueling a whole new generation - and we’re just getting started.
About us
When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated. We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo. At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us? Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami.
- Website
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http://www.jacklinks.com
External link for Jack Link's Protein Snacks
- Industry
- Manufacturing
- Company size
- 1,001-5,000 employees
- Headquarters
- Minong, WI
- Type
- Privately Held
- Founded
- 1985
- Specialties
- Food Safety and Quality, Safety, Operations, Protein Snacks, and Meat Snacks
Locations
Employees at Jack Link's Protein Snacks
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Jeff Winter
Talent acquisition leader with passion for helping growth companies hire and retain top talent.
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Holly LaVallie, MBA
Marketing Executive | Proven General Manager | Business Development | Strategic | Entrepreneur | Agile | P&L Ownership | Action Oriented
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Bernt Christiaan Smit
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Jeroen Mustert
C-level executive with 15+ years general management experience and 30+ years experience in Fortune-500 / FTSE-100, SMB and PE FMCG companies | Track…
Updates
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On Veteran’s Day, we salute the brave men and women whose service and sacrifice have shaped our nation and our small towns. Rural America—and our veterans—built the foundation for our company’s success. Today, we honor their legacy and our commitment to building strong communities together. 🇺🇸 #JackLinks #LinkSnacks #VeteransDay
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Fellow carnivore and CEO Troy J. Link said it best.
🥩 Today is World Vegan Day but at Jack Link's Protein Snacks, we strongly stand by our Non Vegan mantra. It’s more than a catchy slogan—it’s a rally cry showcasing what our company was built on—offering high-quality, real meat protein. All protein is NOT created equal. No BS. No gimmicks. Just real meat, made by real people. That is who we are. And don't forget to pick up your Non Vegan swag: https://lnkd.in/eCuPZH7K
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At Jack Link’s, innovation and real protein are the dynamic duo at the core of everything we do. With that mind, we’re thrilled to share that our Jack Link’s DUOS meat snacks line was recognized by @CSPDaily News as a 2025 Retailer Choice winner for Best New Products! DUOS brings together the best of Jack Link’s – two great flavors in one package, delivered with 100% real meat to give you the protein you need to help fuel your day. Winners were officially recognized at the 2025 NACS Show in Chicago, and we’re proud to be among so many innovators in the industry. Thank you to everyone who took the time to vote.
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Minong – Home of Jack Link’s Jack Link founded his company’s first facility in his small hometown of Minong, Wisconsin four decades ago - built on grit, hustle, and the belief that America deserved a better, real protein-led snack option. Today, that same spirit fuels 13 U.S. facilities and makes us the largest manufacturer of meat snacks in North America. Through the growth and innovation that define us as a category leader, we’ve never forgotten where we came from. Rural Americans, with unbreakable work ethic and values, built this company. Every facility we open in small-town America is our way of saying “thank you.” Our responsibility is simple: create jobs, fuel local economies, and give back in ways that matter. We continue to invest in what made us great: our people, our roots, and our obsession with quality, 100% real meat. We don’t follow trends; we define them. Cleaner labels. Bolder flavors. New formats. We’re charging forward with the innovation that meets the pace of today’s consumer. Thank you to Credo Nonfiction for catching the rainbow!
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Meet Jack Link, the REAL man behind the iconic brand that bears his name. Back in 1985, this intrepid Wisconsin native from the small Northwoods town of Minong decided his family's meat recipes were too good to keep secret. Fast-forward four decades, real protein snacks have become the foundation of the category he helped define for future generations. Jack has become proof that sometimes the most successful people are the ones who never tell you to put down the snacks. Here's to the man, the myth, the jerky legend.
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Family owned. Family operated. Forty years strong. Today, we celebrate our official 40th anniversary, and we couldn’t be more grateful. From the humble beginnings of our founder, Jack Link, selling homegrown recipes from the back of his truck, we have grown worldwide by not losing sight of the entrepreneurial, driven spirit that has brought us to this moment. We're grateful for everyone who has made our meat snacks a part of your most memorable moments: the road trips, the get-togethers, and the quiet afternoons that linger long after the last bite is gone. Here's to the next chapter.
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The wait is over: Jack Link’s × MrBeast multipacks are officially here! Now available at Target, Walmart and Amazon with other retailers following soon This collaboration brings together Jack Link’s heritage in protein snacks with the global influence of the world’s biggest content creator to reach a whole new generation. Thanks to Parade and @NathanHutsenspiller for the feature on this exciting launch. https://lnkd.in/g99uXw53
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Our unprecedented Jack Link's x MrBeast collab is finally starting to hit shelves. Keep an eye out for more to come - it's going to be a wild ride!
This is a milestone week for Jack Link’s as our unprecedented collaboration with Jimmy Donaldson (aka MrBeast) moves one step closer to becoming fully realized. Jack Link’s x MrBeast co-branded meat snacks have officially started shipping and hitting shelves, with a full nationwide release set for later this month. I couldn’t be more excited for this moment. As pioneers of premium meat snacks, our mission has always been to fuel consumers with 100% beef, protein-rich snacks to help power their day. Innovation sits at the heart of that mission, and this partnership is the perfect example. Nobody has had a greater impact on the digital content landscape than MrBeast. The fact that he’s also a long-time Jack Link’s fan makes this collaboration even more meaningful. By pairing our heritage as a category leader with the global influence of MrBeast, especially with younger audiences, we’re inspiring a new generation to embrace protein-rich snacking. And we’re just getting started. Stay tuned for more to come this month from Jack Link’s x MrBeast.
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And that’s a wrap on another wildly successful year for the Jack Link’s Summer Internship Program. We want to send out a thank you to our entire 2025 class of more than 20 interns who showed up each day eager to learn, ready to jump in wherever needed, and passionate about taking the next step in their career journey. This program has quickly become a cornerstone for our company and one of the most rewarding parts of the year. It’s a chance for us to open our doors to every part of our business, giving the next generation of talent meaningful, hands-on experiences and a glimpse at the entrepreneurial, determined spirit that has led to our success over the past 40 years. The summer may be ending, but we’re gearing up for the 2026 intern season. If you or someone you know is ready to unleash their wild side, keep an eye out this fall for the chance to apply. Thank you 2025 Summer Interns! Calvin Hove, Chase Samuelson, Elizabeth Benjamin, Fernando Cartagena, Hannah Vennewitz, Joshua McClaren, Kalea Zeender, Kelsey Schramm, Lauren Pines, Lev Menzin, Mallory Jakubiak, Mark Mansour, Mitchell Kulka, Owen Pickart, Paige Grainger, Peter Sander, Peyton Klausler, Pranav Grandhi, Samuel Bowen, Soren Blasiole, Tatum Englund