Intersport

Big news from the Intersport Partnerships team: Go For Dos™ just won TWO Clio Sports Awards! Silver — Fan Engagement: Partnerships & Sponsorships Bronze — Partnerships & Sponsorships: Brand x Media As the agency of record for @Dos Equis®, Intersport led a powerhouse team of agencies on behalf of the brand, to bring GO FOR DOS™ to life — transforming college football’s boldest play into an entertainment platform.    From the Dos Equis® partnership with Disney and ESPN to leveraging a collaboration with Chris Fowler, SportsCenter integrations, influencer content, and unforgettable on-site activations, Go For Dos™ didn’t just show up, it became part of the game.   Huge thanks to every collaborator who made this possible. Proud to keep building alongside @Dentsu, @MBooth, @AmplifiedMKG, and @Tag. Go For Dos™!

Intersport’s footprint in college basketball continues to grow — and this season sets a new standard. With 80 events across 15 cities, featuring many of the nation’s premier programs and airing across the biggest networks on television, our team is deeply embedded in every corner of the college basketball landscape. From property development and event operations to brand strategy, content, broadcast integrations, and on-site fan experiences, Intersport’s cross-functional approach brings partners closer to the moments that matter. This is a season built for impact — on the court, on screen, and across every touchpoint in between.

Leadership News: Jim Kenyon Named President of Partnerships & Experiences We’re thrilled to share that Jim Kenyon has been named President of Intersport’s newly re-organized Partnerships & Experiences division, formerly referred to as Agency Services. For more than 15 years, Jim has helped shape the heart and direction of our organization. He’s led with integrity, built trusted partnerships, and inspired the teams around him to think boldly and deliver exceptional results. His influence can be felt in the culture we’ve built and the clients we serve. With over three decades of experience in marketing, business development, and partnership activation, Jim is known across the industry for his strategic vision and deep understanding of how brands connect through sports, entertainment, culinary and culture. His work has fueled meaningful growth, both for Intersport and for the many brands that trust us to help them engage with fans and tell their stories. As President, Jim will oversee all aspects of account management and guide a dedicated business development function. Please join us in congratulating Jim on this well-deserved appointment. His leadership, passion, and forward-thinking mindset will continue to propel Intersport – and our partners – into an exciting next chapter.

Festival Marketing, Turned Up to ELEVEn At When We Were Young Festival presented by 7-Eleven in Las Vegas, 7-Eleven celebrated their role as the first-ever presenting partner of a Live Nation music festival in the U.S. by showing up with purpose. With strategy, design, and execution guided by Intersport’s client services team, the brand built one of the most talked-about destinations of the weekend - a place to cool off, connect, and live the festival vibe. - Free Slurpee samples. - Pop-punk visuals. - Tattoo stations and nostalgic polaroid photo opps. Every touchpoint was intentional. Every moment felt natural. The result? A space that didn’t feel like a marketing play — it felt like part of the festival’s story. We’re proud to help brands like 7-Eleven show up in ways that resonate and authentically connect with fans. 👉 Read the full feature on this activation here: https://lnkd.in/gNBd6QJU

Intersport had the pleasure of hosting students from the Shuford Program for Entrepreneurship at UNC Chapel Hill at our Chicago headquarters. Eleven students representing a range of majors spent the afternoon exploring how entrepreneurial thinking comes to life across Intersport’s marketing, media, and sports & entertainment properties. After a quick office tour and overview of our work, the students heard from our UNC alumni, Touré S. Claiborne, Drew Russell, David Head and Jason Han who shared their journeys from Chapel Hill to their current roles at Intersport. It was an inspiring day of conversation, connection and career insight. Thank you to the Shuford team for visiting us and to our alumni for sharing their time and experiences.

Behind 40 years of Intersport is the vision of our founder & CEO, Charlie Besser—and the dedication of every teammate, client, and partner who has fueled our growth. From humble beginnings as a TV production shop to producing hundreds of hours of content, executing thousands of events, and creating experiences for world-class brands, this journey has always been about people. We’re grateful to Sports Business Journal for recognizing Charlie’s leadership and the impact of the entire Intersport family. Read the full story here: https://ow.ly/XI5W50X3EsR

Today, we celebrate an incredible milestone—40 years of Intersport. For four decades, we’ve been guided by the belief that creativity, entrepreneurship, and meaningful partnerships can shape unforgettable experiences. This milestone is bigger than Intersport—it’s a tribute to everyone who has been part of the journey. To our teammates past and present, our clients, partners, collaborators, and friends: thank you. Your passion, trust, and support have shaped who we are and what we stand for. As we reflect on this achievement, we’re honored that Sports Business Journal recognized our story with a cover feature. Here’s to the past 40 years—and the future we’re building together.

College Basketball Takes Center Stage This Thanksgiving 🦃🏀 Intersport is proud to bring two marquee matchups to network television on Thanksgiving Day: 📺 Michigan State vs. North Carolina – 4:30 p.m. ET on FOX Sports (Skechers Fort Myers Tip-Off) 📺 Duke vs. Arkansas – 8 p.m. ET on CBS Sports (CBS Sports Thanksgiving Classic) Since 2010, hundreds of Thanksgiving Day college hoops games have been played — but only a handful have reached a national network audience. With these broadcasts, Intersport will have managed five of the seven men’s or women’s games aired on network TV since 2020. The results speak for themselves: the two most-watched regular-season college basketball games in the past 15 years both happened on Thanksgiving. This holiday, when millions gather with family, college hoops will be part of the tradition… and Intersport will help bring it to the table.

Intersport’s Culinary & Hospitality Group brings Rao’s legendary dining to the 2025 Ryder Cup! PGA of America, Intersport, and Rao's—presented by Crypto.com—are teaming up to bring New York’s most exclusive dining experience to golf’s biggest global stage. For four unforgettable nights, Crypto.com presents Rao’s at the Ryder Cup will offer guests a rare opportunity to experience the world’s most exclusive dining tradition in an unforgettable new setting at Bethpage Black. From the iconic decor to Chef Dino Gatto’s legendary menu, every detail will feature the soul of Rao’s on 114th Street — right down to the iconic photo wall. This immersive pop-up, developed by Intersport’s Culinary and Hospitality Group in partnership with REAL SLX, is extremely limited and exclusively available to Ryder Cup attendees. Don't pass up this once-in-a-lifetime chance to celebrate the Ryder Cup's return to New York in the most iconic way imaginable! Click here to read to full press release: https://lnkd.in/gY5bMcRk #RyderCup2025 #Golf #CulinaryExperience

🏐 The State Farm® Women’s College Volleyball Showcase is almost here! This Sunday & Monday, four top-25 programs — including defending national champion Penn State and Pittsburgh (which has been to four straight Final Fours) — hit the court in Pittsburgh on FOX & FS1. Footbahlin Podcast sat down with Pittsburgh Volleyball Head Coach Dan Fisher to talk about what makes this showcase one of the season’s must-watch events. Listen to the conversation here: https://lnkd.in/gStnk6ru