Inizio Evoke

Members of our Inizio Evoke Transformation team - Christen Jones, Executive Creative Director, Justin Kaminsky, Associate Director, Creative Technology, and Andrea Ehrlich, SVP, Digital Solutions - recently joined global creative and tech leaders at Adobe MAX 2025 to explore how Adobe is reimagining the creative ecosystem through connected tools and AI innovation. From Firefly’s expanding capabilities to GenStudio’s full content supply chain, Adobe’s evolution signals a new era - one where creativity, data, and technology work together to accelerate ideas and elevate impact. As Adobe continues to build an all-in-one, AI-powered creative ecosystem, our team is focused on what it means for brands, content operations, and the people behind the work - ensuring Inizio Evoke remains at the forefront of translating innovation into meaningful outcomes for our client partners. #AdobeMAX #GenerativeAI #CreativeEcosystem #HealthMoreHuman #AdobeFirefly #ContentInnovation #MarketingTransformation

Introducing InConcert™. Pharma launch teams face a common challenge: data scattered across disconnected systems, obscuring a clear view of readiness and opportunity.  That's why we're launching InConcert™ - uniting omnichannel, field, and clinical insights into a single, connected solution - enabling Intelligent Commercialization™ through smarter, faster decisions.  With InConcert™, we provide teams with a real-time view of where and how to act through four core data layers: Omnichannel intelligence ↳ >25M hours of HCP engagement reveal where interest grows, which messages resonate, and unmet needs. Field performance insight ↳ >200 brand meeting analyses show how field activity drives perception and influence. Clinical foresight ↳ U.S. and EU real-world data link clinical signals to commercial outcomes, highlighting market readiness. Predictive engagement ↳ AI models forecast HCP behavior to focus investment on high-impact channels and content. 🗞️ Read the full news piece here: https://lnkd.in/eiarmZkX 🔗 Explore how we can help you turn information into impact with InConcert™: https://lnkd.in/e_6tGbUt #ReimagineHealth #Healthcare #IntelligentCommercialization #InConcert #AI

“Ask a question, explore scenarios, and act - grounded in a truly differentiated dataset and governed for compliance.” Jamie Avallone, Chief Data Officer, Inizio Evoke Predictev™ gives commercial teams what they need most: forward-looking, compliant, real-time decision support. Ask. Simulate. Act. All backed by 35M+ hours of real-world behavioral signals and enterprise-grade governance - for confident, auditable action when it matters most. ⚡Explore faster, smarter decisions with Predictev™: https://bit.ly/4oA178B #Predictev #HealthMoreHuman #InizioEvoke #AI #IntelligentCommercialization

Day one at NEXT Pharma Summit CX & AI = insights, inspiration, and a bold reality check.   ✅ AI is accelerating everything. But its real power? That still lies in us - the humans steering the ship. ✅ Empathy, creativity, and context can’t be automated. ✅ The pace of change is fast. The challenge is keeping up - and staying ahead. ✅ It's not AI versus humans. It’s AI amplified by human imagination.   We’re energized by the conversations shaping the future of health - and excited for what’s to come in day two!   More takeaways coming soon - stay tuned.   #NEXTPharma #AIandHealthcare #InnovationInHealth #HealthMoreHuman #FutureOfHealthcare #ConnectedHealth

We’ve arrived in Vienna for the NEXT Pharma Summit CX & AI!   Louise Russell, Associate Director, Abi Stevenson, Associate Director, Growth, and Adam Pett, Associate Director, are on the ground and ready for two days of future - focused conversations.   From redefining how we engage and communicate in life sciences to exploring the evolving role of AI in commercial, digital, and medical affairs - we’re looking forward to the insights, connections, and innovations ahead.   If you’re here too, let’s connect!   #NEXTPharmaCXAI #HealthMoreHuman #AIinPharma #PharmaInnovation #CustomerExperience #HealthcareTransformation

Smarter investment. Sharper alignment. Shared conviction. At Inizio Evoke, we believe every high-stakes decision should be guided by predictive insight. That’s the thinking behind Predictev™ - our query-driven predictive intelligence engine. 🧠 Natural-language Q&A 📊 Scenario simulation 🎯 Transparent next-best-action guidance All powered by 35M+ hours of real-world HCP and patient behavior - so commercial leaders can move from uncertainty to clarity, with confidence. Turn foresight into action: https://bit.ly/4oA178B #Predictev #IntelligentCommercialization #InizioEvoke #HealthMoreHuman #LifeSciences #AI

Your weekly scroll of what’s shaping health communications starts here. This week in The Download: 🧠 Meta doubles down on AI-driven ad relevance with its new Generative Ads Recommendation Model (GEM), aiming to elevate campaign personalization at scale. 🔍 LinkedIn launches AI-powered People Search, making it easier to discover connections and talent using natural language queries.   Also in this edition: → Facebook retires Like/Comment buttons on third-party sites → Reddit debuts interactive ads for deeper engagement → Google’s new AI model takes a step closer to human-like learning → OpenAI eyes a move into health tech   From platform updates to emerging tech, we distill the signals that matter - every week.   Brought to you by Inizio Evoke Comms.   #InizioEvokeComms #DigitalHealthTrends #HealthcareMarketing #SocialStrategy #AIinHealth

See what’s next - and know what to do about it. Introducing Predictev™, the query-driven predictive intelligence engine built for life sciences teams who want answers, not wait times. Ask a question. Get forecasts, scenarios, and next steps - instantly. 📊 Powered by 35M+ hours of real-world HCP and patient behavior ➡️ Built for speed, strategy, and confidence Swipe to see how Predictev™ helps you move first, and move smart. 🔍 https://bit.ly/4oA178B #Predictev #HealthMoreHuman #LifeSciences #InizioEvoke #AI #IntelligentCommercialization

From question to foresight. From scenario to certainty. From now to next. Meet Predictev™ - the query-driven predictive intelligence engine putting actionable foresight directly in the hands of life sciences commercial teams. Powered by Cognitev™ and over 35 million hours of real-world HCP and patient behavioral data, Predictev™ helps you anticipate what’s coming - and know exactly what to do about it. Natural-language Q&A. Scenario simulation. Transparent next-best actions. All governed for enterprise-grade compliance. Smarter investment. Stronger alignment. Greater confidence. 🔍 Discover how Predictev™ enables faster, more informed decision-making: https://bit.ly/4oA178B #Predictev #HealthMoreHuman #InizioEvoke #AI #IntelligentCommercialization